{
  "title": "Local Business Visibility Benchmarks 2026",
  "publisher": "Aaptly",
  "canonical_url": "https://aaptly.com/resources/research/local-business-visibility-benchmarks-2026",
  "snapshot_date": "2026-07-31",
  "methodology": {
    "source_rows": 100973,
    "distinct_places_ids": 100689,
    "eligible_operational_profiles": 98642,
    "cities": 2574,
    "inclusion": "Latest record per Places ID; operational profile; Google rating between 1 and 5; non-negative review count.",
    "privacy": "Aggregate statistics only. No business names, contacts, domains, or individual records are included.",
    "minimum_published_segment_size": 100
  },
  "overall": {
    "average_google_rating": 4.77,
    "median_google_reviews": 79,
    "p75_google_reviews": 198,
    "p90_google_reviews": 424,
    "percent_under_25_reviews": 22.3,
    "percent_rating_4_5_or_higher": 87.1,
    "percent_without_linked_website": 14.1,
    "percent_without_linked_instagram_facebook_or_tiktok": 41.6
  },
  "segments": [
    {
      "segment": "Med spas",
      "businesses": 22708,
      "average_google_rating": 4.84,
      "median_google_reviews": 69,
      "p75_google_reviews": 177,
      "percent_under_25_reviews": 26.1,
      "percent_without_linked_website": 3.7,
      "percent_without_linked_instagram_facebook_or_tiktok": 30.2
    },
    {
      "segment": "Salons",
      "businesses": 16890,
      "average_google_rating": 4.81,
      "median_google_reviews": 57,
      "p75_google_reviews": 130,
      "percent_under_25_reviews": 24.9,
      "percent_without_linked_website": 12.9,
      "percent_without_linked_instagram_facebook_or_tiktok": 37.7
    },
    {
      "segment": "Barbershops",
      "businesses": 16473,
      "average_google_rating": 4.77,
      "median_google_reviews": 100,
      "p75_google_reviews": 222,
      "percent_under_25_reviews": 16.6,
      "percent_without_linked_website": 22.5,
      "percent_without_linked_instagram_facebook_or_tiktok": 54.6
    },
    {
      "segment": "Spas",
      "businesses": 15753,
      "average_google_rating": 4.75,
      "median_google_reviews": 54,
      "p75_google_reviews": 134,
      "percent_under_25_reviews": 29.9,
      "percent_without_linked_website": 12.5,
      "percent_without_linked_instagram_facebook_or_tiktok": 46.8
    },
    {
      "segment": "Nail salons",
      "businesses": 13827,
      "average_google_rating": 4.53,
      "median_google_reviews": 151,
      "p75_google_reviews": 314,
      "percent_under_25_reviews": 13.5,
      "percent_without_linked_website": 24.6,
      "percent_without_linked_instagram_facebook_or_tiktok": 48.5
    },
    {
      "segment": "Tattoo studios",
      "businesses": 10054,
      "average_google_rating": 4.83,
      "median_google_reviews": 92,
      "p75_google_reviews": 217.8,
      "percent_under_25_reviews": 20.5,
      "percent_without_linked_website": 15.4,
      "percent_without_linked_instagram_facebook_or_tiktok": 35.5
    },
    {
      "segment": "HVAC",
      "businesses": 550,
      "average_google_rating": 4.84,
      "median_google_reviews": 246,
      "p75_google_reviews": 761,
      "percent_under_25_reviews": 16.5,
      "percent_without_linked_website": 10.7,
      "percent_without_linked_instagram_facebook_or_tiktok": 42.2
    },
    {
      "segment": "Plumbing",
      "businesses": 452,
      "average_google_rating": 4.81,
      "median_google_reviews": 254,
      "p75_google_reviews": 930.8,
      "percent_under_25_reviews": 11.3,
      "percent_without_linked_website": 7.7,
      "percent_without_linked_instagram_facebook_or_tiktok": 42.5
    },
    {
      "segment": "Roofing",
      "businesses": 412,
      "average_google_rating": 4.87,
      "median_google_reviews": 118,
      "p75_google_reviews": 258.5,
      "percent_under_25_reviews": 6.8,
      "percent_without_linked_website": 2.7,
      "percent_without_linked_instagram_facebook_or_tiktok": 34.5
    },
    {
      "segment": "Remodeling",
      "businesses": 392,
      "average_google_rating": 4.87,
      "median_google_reviews": 43,
      "p75_google_reviews": 90,
      "percent_under_25_reviews": 28.6,
      "percent_without_linked_website": 4.8,
      "percent_without_linked_instagram_facebook_or_tiktok": 30.1
    },
    {
      "segment": "Electrical",
      "businesses": 338,
      "average_google_rating": 4.79,
      "median_google_reviews": 65,
      "p75_google_reviews": 249,
      "percent_under_25_reviews": 31.1,
      "percent_without_linked_website": 19.8,
      "percent_without_linked_instagram_facebook_or_tiktok": 52.4
    },
    {
      "segment": "Pest control",
      "businesses": 293,
      "average_google_rating": 4.79,
      "median_google_reviews": 351,
      "p75_google_reviews": 1379,
      "percent_under_25_reviews": 16.4,
      "percent_without_linked_website": 7.2,
      "percent_without_linked_instagram_facebook_or_tiktok": 39.6
    },
    {
      "segment": "Garage door services",
      "businesses": 287,
      "average_google_rating": 4.88,
      "median_google_reviews": 142,
      "p75_google_reviews": 429,
      "percent_under_25_reviews": 17.1,
      "percent_without_linked_website": 11.8,
      "percent_without_linked_instagram_facebook_or_tiktok": 44.3
    },
    {
      "segment": "Junk removal",
      "businesses": 182,
      "average_google_rating": 4.93,
      "median_google_reviews": 120,
      "p75_google_reviews": 484.8,
      "percent_under_25_reviews": 17.0,
      "percent_without_linked_website": 7.7,
      "percent_without_linked_instagram_facebook_or_tiktok": 35.2
    }
  ],
  "downloads": {
    "csv": "https://aaptly.com/data/local-business-visibility-benchmarks-2026.csv",
    "json": "https://aaptly.com/data/local-business-visibility-benchmarks-2026.json"
  }
}