Aaptly’s founder previously worked at Google as a software engineer.
We combine technical SEO strategies used by the world’s leading companies with AI search optimization (GEO) to help your firm get found, attract more cases and grow revenue.
Managed SEO + GEO from $1,500/month. No setup fee.
15 minutes. Your firm, your questions. No obligation.
“They helped with our website and SEO. They really helped us grow.”
“We did not know a lot about SEO and ads, and they literally built it from the ground up for us.”
WHAT WE DO
We improve where your firm appears, what prospective clients learn about you and how easily they can get in touch. The work focuses on your practice areas and local market.
See what’s includedWe manage your profile’s categories, services, hours and photos; prepare posts and review replies for approval; and keep your firm’s details consistent across business listings and legal directories.
Your profile should clearly explain your practice and where you work.
We improve practice-area and location pages so people can understand how your firm can help. Page speed, site structure and technical SEO support that work. Your team reviews the legal content; Aaptly handles the website changes.
We build practice-area content around the questions prospective clients ask, improve its structure and keep your firm’s services, locations and credentials consistent across the web. This is generative engine optimization (GEO)—included alongside SEO in both plans.
We track which searches show a Google AI Overview, whether it cites your firm and which competing websites it references.
See completed work, competing firms and rankings across your city. Google Maps, organic search and AI Overview visibility are reported separately. Missing data and unchanged results stay visible.
A monthly report and a conversation with the person doing the work.
SEO BUILT AROUND YOUR PRACTICE
A family law practice and a criminal defense firm need to reach different people. We agree which cases and locations matter to your business, then build the SEO work around them.
You approve what goes public. Your team reviews pages, posts and review replies. We handle publishing after approval.
Discuss your firm’s SEOYOUR FIRST 15 MINUTES
Free conversation. No preparation or account access needed.
THE PLANS
Ongoing SEO for your firm’s practice areas and local market.
No setup fee. Billing starts with your subscription.
$1,500/month
For a firm with one office.
Discuss this plan$3,000/month
For a competitive market or a second office.
Discuss this planEverything in Managed local SEO, plus:
We’ll discuss whether the extra scope is right for your firm before you commit.
Scope, agreement length and cancellation terms are agreed in writing before you sign. These are SEO plans; Google Ads management and ad spend are separate.
Aaptly’s founder personally manages your SEO, from agreeing your target practice areas and locations to implementing changes and reviewing results. Your team approves legal content and public posts. Aaptly handles the technical setup, ongoing website work and publishing.
Some profile and website changes can be visible soon after they are published. Ranking improvements take longer and depend on your starting point, practice areas and competition. We agree the priorities first and report the work and measured changes each month, including when rankings have not improved.
Managed local SEO is $1,500/month; Plus is $3,000/month. There is no setup fee. Billing starts when your subscription starts. The scope, agreement length and cancellation terms are set out in writing before you sign. Google Ads management and ad spend are not included in these SEO plans.
We can work with your existing website. We confirm access and what can be changed before agreeing the work. If you need a new website, we discuss that separately. Aaptly handles technical setup and changes; your team does not need to install tools or troubleshoot anything.
You approve new pages, Google posts and review replies before publication. That gives your firm the opportunity to review the wording against its professional obligations and state bar rules. We handle the technical work and publishing after approval.
We work with firms serving a local area, including family law, criminal defense, estate planning, immigration and personal injury. The right scope depends on the searches, locations and competition that matter to your firm. A competitive market may need Plus or a different scope; we discuss that before you commit.
Yes. Generative engine optimization (GEO) helps AI search understand your firm, the matters you handle and where you work. Both plans include practice-area content that answers prospective clients’ questions, clear site structure and consistent firm information. We also track whether Google AI Overviews cite your firm for the searches we monitor. AI citations, rankings and a fixed number of new cases are not guaranteed.
It is a 15-minute conversation with Aaptly’s founder about your firm, practice areas and target locations. We discuss your visibility, the work to prioritize, pricing and fit. It is a sales conversation with no obligation to buy, and you do not need to prepare a presentation or give us account access beforehand.
START WITH A CONVERSATION
Tell us the practice areas and locations where you want to grow.
We’ll discuss the SEO work, the scope and the price.
Free 15-minute call · Managed SEO from $1,500/month
