Billing & plans
How the plans, the 7-day free trial, and billing work — and how to switch or cancel.
Aaptly has a plan for every stage, from seeing your visibility for free to running the full growth loop across multiple locations. Manage everything under Plans & billing.
Pricing and what's included can change. Always confirm current pricing on the in-app billing page — the descriptions below are about how each plan is positioned.
The plans
| Plan | The job it does |
|---|---|
| Free | See what Aaptly would fix before you put a card down — the full Local Growth Audit, Growth Score, reviews/GBP/citations/competitor data, and AI-visibility snapshot. No card required. |
| Essentials | Let Aaptly run your local SEO — post to Google, AI-assisted review replies, citation sync, weekly rank tracking, monthly full-audit refresh, local content ideas, email support. |
| Pro (most popular) | Turn visibility into qualified leads — everything in Essentials plus the AI receptionist, missed-call recovery, unified inbox, content/social calendar, local landing pages, lead forms, and priority support. |
| Growth | Scale across markets — everything in Pro plus advanced review workflows, customer intelligence, multi-location dashboards, channel attribution + reporting, webhooks, CSV exports, and priority onboarding. |
Each paid plan can be billed monthly or annually, and annual saves around 20% — toggle between them on the billing page to see the exact prices.
How the free trial works
Every paid plan starts with a 7-day free trial:
Cancel any time before day 8 and you pay nothing. The card-up-front model is the same one Netflix and Calendly use — it just means you don't have to remember to "start" billing later.
Manage your subscription
From Plans & billing you can:
- Switch plans — upgrades are prorated immediately; downgrades take effect at the end of the current period.
- Change billing interval — switch between monthly and annual.
- Update your card or cancel through the secure Stripe billing portal (Manage billing).
Your subscription state is shown at the top of the page:
| State | What it means |
|---|---|
| Trialing | In your 7-day trial; card on file, not yet charged. Shows days left. |
| Active | Paid and running; shows your renewal date. |
| Past due | A charge failed. Paid features stay on during a short grace period — fix your card to keep them. |
| Free | No paid plan; your audit stays fully visible. |