Understanding your dashboard
Your Growth Score, the Action Center, and the signals that tell you what's working and what needs you.
Your dashboard (Overview) is built around one question: what should I do next to get found by more local customers? Everything on it ladders up to that.
The Growth Score
At the top is your Growth Score — a single number from 0–100 with a letter grade (A–F), like a credit score for your local presence. It rolls up four buckets:
| Bucket | What it measures |
|---|---|
| Visibility | Where you rank in Google's local pack for the searches that matter |
| Reputation | Your review rating, volume, and how fresh they are |
| Site health | Your website's speed and technical SEO (PageSpeed) |
| Local presence | Profile completeness and citations across directories |
Below the number you'll see how you compare to your peer average and the top 10% in your category and area — and, when available, a callout for the top local competitor you're up against.
Benchmarks start from category defaults and switch to real local data once enough similar businesses in your area have been audited. The footnote under the score tells you which you're seeing.
The Action Center
The left side of your dashboard is the Action Center — the single home for everything that needs you, grouped by priority:
Needs attention — high-impact fixes, like reviews waiting on a reply or an inconsistent name/address/phone across directories.
Grow your visibility — opportunities that move the score, like posting to Google this week or filling out your profile.
Set up & connect — the integrations that unlock more of the loop, like connecting Search Console or turning on review requests.
Each item links straight to the place you act on it. When there's nothing urgent, you'll see an "all caught up" state — that's a good sign, not an empty one.
The signals
The right side carries the read on your business:
- Top fixes — the three highest-impact actions, drawn from your audit.
- AI search visibility — how AI search surfaces (like Google's AI Overview) reference your business versus competitors.
- Visibility pulse — compact tiles for local-pack visibility, review rating, citations live, and site performance. Each links to the relevant tab.
- Trend strip — how your Growth Score has moved over recent weeks.
Operations (when you're using them)
Cards for Inbox, Calls, Bookings, and Payments appear only when there's something real to show — unread messages, recent calls, pending bookings, or a billing issue to fix. A brand-new, SEO-only business won't see them clutter the page; they surface as you adopt each part of the platform.
The connections rail
A compact strip shows the status of your key connections — Google Business Profile, Search Console, AI receptionist, and Stripe — as connected, needs-attention, or not-yet-set-up, with a one-click way to fix or add each.
Before Google is connected, the dashboard leads with a setup checklist instead of the score — connecting your profile is what turns the page from a launchpad into a command center.