Keywords & rank tracking
Build your local market map, track where you rank for the searches that bring in customers, and watch movement week over week.
The Market tab (under SEO) tracks where you rank on Google for the searches customers actually use near you — and how that's moving over time. You don't start from a blank box: Aaptly builds a market map for you.
Build your market map
Open SEO → Market. On first load, click Build market map. Aaptly assembles candidate searches from your business profile, services, website, Search Console (if connected), and live local demand.
Let it run. Aaptly selects up to 25 searches worth tracking, checks your live Google rank for each, and pulls the competitors ranking alongside you. Results fill in as the checks complete — this takes a few minutes.
Review your searches. Keywords are grouped — core service searches, high-intent "near me" terms, "best of" searches, Search Console terms, and competitor gaps — so you can see the shape of your market at a glance.
Reading the rank table
| Column | What it tells you |
|---|---|
| Keyword | The search term and the location it's measured in |
| Rank | Your current position (e.g. #1, #12, or — if outside the top 100) |
| Δ | Movement since last check, up or down |
| Sparkline | Your rank history over recent weeks |
| Competitors | Who's ranking alongside you |
| Volume / CPC | Rough search demand and ad cost, for prioritization |
Rankings refresh automatically every Monday, and you can hit Refresh now any time to pull live positions.
Add or remove searches
Add a keyword. Click Add keyword, enter the term, choose the location and device (desktop or mobile), and save. It starts tracking on the next check.
Use suggestions. Aaptly suggests searches worth tracking based on your profile, services, and Search Console — click one to add it instantly.
Remove a keyword. Delete any search you don't care about to free up a slot. Your own deletions are respected — automatic seeding won't re-add them.
There's a 25-keyword cap per business. If you hit it, remove a search to add another, or reach out about a higher tier.