Free local SEO audit for your business.
See how you rank in the Google map pack, where competitors beat you, and which fixes are backed by live sources — free, no signup.
What the audit checks
Every verifiable signal that helps Google choose.
Local SEO is the fight for one of three map-pack spots in your area. The audit grades the inputs it can verify live, leaves unavailable sources out of the score, and shows where you stand against the businesses winning those spots today.
Google map-pack rank
Where you rank in the local 3-pack for the searches your customers actually type — and who's above you.
Google Business Profile completeness
Public profile facts before signup, and owner-editable GBP fields once connected through Google/Zernio.
Reviews & reputation
Rating, review volume, recent low ratings, and owner replies when connected GBP data exposes reply state.
Citations & NAP consistency
Configured listing checks where a lookup source is available, with unavailable directories kept out of the score.
Website & on-page SEO
Core Web Vitals, title/meta/H1, and LocalBusiness schema — the on-site signals Google reads for local relevance.
AI search visibility
Whether Google's AI Overviews cite you or a competitor when the sampled searches return an AI Overview.
Freshness signals
Photo freshness publicly, plus Aaptly-published Google Posts cadence when that post source exists.
Top local competitors
The businesses winning your map pack, their ratings, and the specific gaps between you and them.
Your Local Visibility Score
A single 0–100 grade with peer and top-decile benchmarks, so you know exactly where you stand.
Run it yourself — no agency needed
The audit, then the tools to act on it.
Most SEO audits hand you a PDF and a sales call. Aaptly’s audit is tied to the software that actually fixes what it finds — Google profile optimization, review growth, citation sync, local content, and rank tracking — so you can run your own local SEO for a flat monthly subscription instead of an agency retainer.
See plansGet a live, source-aware local growth audit for free.
Every finding links to the exact fix inside Aaptly.
Flat monthly subscription, owner-controlled — no retainer, no lock-in.
Re-run any time to track your Local Visibility Score week over week.
FAQ
Free local SEO audit: common questions.
Is the local SEO audit really free?
Yes. Enter your business and get a live local visibility audit — no card, no signup required.
What does the local SEO audit check?
It checks the signals Aaptly can verify live: public Google profile facts, reviews and rating, sampled local rankings, website and on-page SEO, configured citation lookups, AI Overview citations when returned, and top local competitors. If a source is not available, the audit marks it unavailable instead of scoring it as fact.
Do I need an SEO agency to fix what the audit finds?
No. The audit is designed so you can act on it yourself with Aaptly for a flat monthly subscription — the cost of doing it yourself, with the tooling an agency would charge a retainer for. Each finding links to the exact fix.
How accurate is the audit?
It separates measured signals from unavailable ones. Public audits use live public sources; connected owner audits can use Google Business Profile/Zernio and Search Console for higher-confidence measurements.
What's the difference between this and a paid SEO audit?
Paid agency audits are usually a one-time PDF. Aaptly's audit is live, repeatable, and tied to the tools that fix what it finds — so the audit becomes an ongoing Local Visibility Score you improve week over week, not a report that gathers dust.