Aaptly Reputation Management

Ask for reviews.
Give every reply
some thought.

Send a timely review request. Read what customers say. Prepare a useful reply and get it approved. Aaptly handles the setup and helps keep this work moving, even during a busy week.

Google reviews · Text & email requests · Owner-approved replies

Sample data
Cedar PlumbingReviews & customer feedback
Example business
01 / Ask about the experience
Message to Alex

Hi Alex, thanks for choosing Cedar Plumbing. How was your plumbing visit? We’d welcome your honest feedback.

Share your experience
Request sent

Ask after a completed service or agreed project milestone.

Arrival times, clear estimates, workmanship, and cleanup.

Explore home services

What reputation management involves

From the first request
to the next response.

A good reputation comes from the work you do and how you treat people. We help you ask about that experience, keep up with the feedback, and respond with care.

01

Review requests that fit the visit

We prepare the wording and set up supported email and text requests around completed visits or services. Timing, quiet hours, and repeat-contact limits help keep requests considerate.

You provide customer contact permission and approve the wording. Text delivery requires an approved business messaging setup.

02

Google reviews, read and organized

Connect the Google Business Profile you manage so Aaptly can bring in reviews and their replies. Read the original feedback, filter by rating, and find reviews that still need a response.

Aaptly handles the connection and sync setup. You grant access when Google needs your authorization.

03

Replies with something to say

Aaptly prepares a draft based on the customer’s actual words. Read it alongside the review, correct anything that needs changing, and approve it for posting to the connected Google profile.

The approval workflow keeps the final wording in your hands. A drafted reply is not a posted reply.

04

A response when something went wrong

Acknowledge the concern, keep personal details out of the public reply, and give the customer a way to speak with your team. Feedback sent privately stays available for your team to follow up.

Aaptly helps organize and prepare the response. Your business handles the service issue and any remedy.

05

Customer feedback you can use

As part of managed reputation work, we review recurring comments about communication, waiting times, quality, and the service experience. Use those findings to improve customer information or raise an issue with your team.

The summary should point back to the reviews it is based on. One comment is feedback; a repeated theme needs several examples.

06

Reviews on your website

Show available public reviews, ratings, and review counts on supported Aaptly website pages. Let people considering your business read the experiences customers have already shared.

We handle the website setup. Placement depends on your site and agreed scope; private feedback is excluded.

Review reporting

See what came in.
See what still needs a reply.

Keep the period and source clear. A current rating, new reviews, and reply coverage answer different questions. Dated summaries make those differences easier to understand.

Monthly review summaryGoogle · August 1–31 · Sample data
21New reviews
18/21Have a posted reply
3Still need a reply
Response coverage for these 21 reviews86%
Posted replies 18Unanswered 3

Counted from reviews received in this period and their posted replies. Drafts are excluded.

Example of a managed summary prepared from available records.

Ratings and review volume

See the available rating, total review count, and recent reviews. A rating-history comparison needs saved observations from comparable dates; we identify gaps when that history is missing.

Replies and unfinished work

Read the review and its reply state. In managed summaries, count posted replies against the reviews in scope so unanswered feedback is visible.

The comments behind the numbers

Include specific examples of recurring praise and concerns. Use the source reviews to decide what deserves attention, without claiming a rating change proves a particular action worked.

Reports are there when you want the detail. Aaptly’s agreed work continues without requiring you to check a dashboard.

Built around your business

Different services.
Different things customers notice.

The request, the timing, and the reply should fit the experience. Explore your industry below, or choose your business type in the example above.

Home services

HVACPlumbersElectriciansRoofersLandscapingCleaning ServicesPest ControlLocksmithsGarage Door CompaniesAppliance RepairHandyman ServicesPaintersCarpet CleanersPool ServiceMoving Companies

Arrival times, clear estimates, workmanship, and cleanup.

Ask after a completed service or agreed project milestone.

Med spas

Med Spas

Communication, the welcome, and the experience with your team.

Keep requests and public replies free of treatment details.

Salons & beauty

Hair SalonsNail SalonsLash & Brow StudiosDay SpasMassage Therapy

Consultations, attention to detail, aftercare, and the finished work.

Fit the request to the visit and avoid repeatedly messaging regulars.

Medical & dental

DentistsDermatologistsChiropractorsPhysical Therapy

Access, waiting times, the front desk, and clear communication.

Review public replies carefully; keep patient information private.

Legal

Attorneys & Law Firms

Responsiveness, clear explanations, and communication with the office.

Choose an appropriate moment without revealing a client or matter.

Automotive

Auto Repair

Estimates, repair explanations, approval for extra work, and handover.

Ask after the vehicle is collected and the customer has the details.

Fitness

Gyms & Fitness CentersYoga StudiosPersonal Trainers

Coaching, class availability, facilities, and feeling welcome.

Use a completed session or visit, with sensible repeat-contact limits.

Pet care

Pet GroomersVeterinarians

Handling, communication, pickup updates, and care instructions.

Match the wording to grooming or veterinary care.

Barbershops

Barbershops

Consultation, the cut, the finish, and the welcome.

Keep requests short and give regular customers a break between asks.

Tattoo studios

Tattoo Studios

Consultation, placement, the studio experience, and aftercare.

Choose a suitable point after the visit and respect personal details.

Getting started

We handle the setup.
You know your customers.

We agree the work, confirm your accounts and customer-contact permissions, and prepare the requests and reply preferences before anything starts.

01

Agree the work

Tell us how people use your business, where reviews matter, and who handles feedback. We confirm the channels, website support, and ongoing work in scope.

02

Give access and preferences

Grant the necessary Google access, confirm permission to contact customers, and approve the request wording, timing, and approach to replies.

03

Let Aaptly set it up

We configure supported requests and connections, check the flow, and prepare the reply work. You approve wording and handle customer decisions that need you.

Platform access and managed delivery have different scopes. We confirm your plan, available channels, and recurring work before you start.

See plansDiscuss managed work

A few practical details

Questions about
reputation management.

What does Aaptly handle for me?

Aaptly handles the agreed setup, Google connection support, review-request configuration, and reply preparation. Managed reputation work can also include checking unanswered reviews, reviewing feedback, preparing dated summaries, and adding public reviews to supported website pages. Your service order defines the ongoing work.

Do I have to approve every reply?

The workflow shown on this page uses owner approval. You can read and edit the draft before it is posted. Any different reply arrangement must be agreed during setup; a draft alone does not mean a reply has been published.

Can requests go by text and email?

Yes, through supported email and business messaging channels. Aaptly handles the setup, timing, quiet hours, and repeat-contact settings. Text requests depend on messaging approval and customer contact permission. We confirm the available channels for your business before enabling them.

Can I keep my existing booking or customer system?

Tell us which system you use and how completed visits or services are recorded. We confirm a supported way to trigger requests and use the necessary customer information. This page does not imply a direct integration with every booking or customer system.

What happens with a negative review?

We help prepare an appropriate public response and keep private feedback available for follow-up. Your team handles the underlying service issue. Aaptly cannot promise removal of a negative review or control what a customer writes.

Which review sites does this cover?

The connected review-and-reply workflow shown here is for Google Business Profile. Supported Aaptly website pages can display available public reviews. Any additional review source or directory work needs to be confirmed in your scope.

What can I see in a review report?

Available review records show ratings, counts, dates, sources, and reply states. Managed summaries can use those records to show new reviews, unanswered reviews, and response coverage for a stated period. Rating history requires saved data from comparable dates; missing history is not treated as zero.

Do you guarantee more five-star reviews?

No. Customers decide whether to leave a review, what rating to give, and what to write. Requests ask for honest feedback. The examples on this page use fictional businesses and sample messages, not customer results.

See how it would work for your business

Make room for the next
customer conversation.

We’ll walk through review requests, replies, and the work Aaptly can take on.

Book a reputation walkthrough