Growth OS for salons

Win more nearby salon searches.
Then fill the right chairs.

Aaptly helps salons manage Google visibility, Search Console opportunities, reviews, competitor movement, GBP posts, and social content first — then capture calls, DMs, bookings, and rebooking.

GBP, rankings, competitorsConfigured for salons, not generic scheduling.
Reviews and social contentConfigured for salons, not generic scheduling.
Stylist-aware capture and rebookingConfigured for salons, not generic scheduling.
Local SEO & Google Business ProfileReviews & reputationCapture + booking connected
Local demand mapSalon search to booked visit
AI on call
Incoming callNew client · salon
Hi, I wanted to ask about haircut this week.
I can help with that. I see Wednesday at 2:30 PM. This service takes about 45 minutes.
Perfect. Please book it.
01 · Demand signalBalayage searches climb in your neighborhood

Aaptly keeps the salon's Google profile, rankings, reviews, and content tied to this demand.

02 · Proof shippedBalayage consultation page, post, or reply refreshed

Local content, review proof, and GBP activity move before the prospect chooses a competitor.

03 · Lead capturedCalls, forms, chats, and DMs keep their source context

Response and booking support the visibility engine instead of becoming the whole story.

04 · Visit preparedHair goals and appointment notes captured

The customer thread, booking, and prep steps stay connected to the original local demand.

GBP, rankings, competitorsReviews and social contentStylist-aware capture and rebooking
Why salons buy Aaptly

Three jobs every salon owner is trying to get done.

Aaptly helps your salon get chosen in local search, keep Google and review proof fresh, and connect the demand that follows to response, booking, records, reviews, and retention.

Show up before the salon down the street

Track rankings, GBP gaps, reviews, and Search Console queries so local color and cut demand finds you first.

Local SEO and competitor visibility

Keep content fresh

Aaptly turns services, reviews, and seasonal demand into GBP posts and social prompts your team can approve fast.

GBP posts and local content

Route demand by service intent

Color, extensions, and simple trims do not belong in the same generic path. Aaptly keeps service and stylist context attached.

Service and provider-aware calendar

Capture demand once it arrives

Calls, DMs, forms, and chats land in one workflow after local visibility creates intent.

Inbox, forms, AI response, rebooking
02 · Capture demand

When local visibility creates intent, keep the thread warm.

Response is one part of the growth loop. Once someone finds your salon through Search, Maps, reviews, or local content, Aaptly keeps calls, forms, chats, texts, source, and next action in one place.

Demand capture · source-aware response

Keep Search and Maps leads from leaking into scattered tools.

Aaptly captures the lead path after discovery: call, SMS, form, chat, source, service intent, and conversation history. AI can help with the simple parts, but the value is keeping local demand connected.

  • Source stays attached from Google, website, form, chat, or SMS into the customer record.
  • Missed-call text-back keeps high-intent local searchers warm without making phone automation the headline.
  • AI drafts, you approve using your policies, services, and prior context.
  • Escalates when needed with the full thread, source, and next action attached.
Set up demand capture
Pick a time · Haircut
Mon10
Tue11
Wed12
Thu13
Fri14
Sat15
Sun16
9:00
10:00
11:00
12:00
2:00
2:30
3:15
4:00
03 · Convert demand

Booking, payments, and records stay tied to the source.

Once local demand is ready to act, the calendar, payment rules, intake and consent forms, treatment notes, inventory, and customer record should all know where the lead came from and what the customer was trying to do.

Booking · payments · records · clinical prep

Turn intent into a visit without losing attribution.

Live availability, optional deposits, intake and consent, payment policy, and Stripe Connect payouts stay connected to the original search, form, chat, or review path that created the visit.

  • Deposits + cancellation policy only where commitment helps protect high-intent slots.
  • Intake + consent before arrival e-signed and attached to the customer record.
  • Clinical-grade depth — SOAP notes, charting, lot-tracked inventory, before/after vault.
  • Own your money with Stripe Connect direct and revenue tied back to source.
See conversion workflow
Today’s revenue
$3,840.00
PAID
Alex Rivera
Paid · Haircut
PAID+$65
Maya Kim
Paid · Color
PAID+$120
Daniel Park
Deposit · Highlights / Balayage
DEPOSIT+$200
Maya Kim
Tip · Color
TIP+$24.00
Why this matters for your salon
One search path. One customer file. One loop.

Most salons split Google visibility, reviews, content, inbox, booking, payments, and follow-up across separate tools. With Aaptly, the visibility work that creates demand and the workflows that convert demand read from the same customer file.

One inbox · every channel · every customer

Stop losing context after the first click or call.

Voice transcripts, texts, emails, form replies, chat, and missed-call follow-up live in one thread per customer, attached to source, appointment, invoice, and intake where relevant. Whoever picks up next sees what already happened.

  • Texts + voice transcripts + email in one thread per customer across every channel.
  • Source, appointment, invoice, and intake attached automatically.
  • Shared with your whole team — any stylist can reply, with notes and assignments so nothing drops between shifts.
See the inbox
Alex RiveraSMS
Running 5 min late, sorry!
Maya KimChat
Can I reschedule?
Daniel ParkEmail
Intake form attached
Priya S.SMS
Thanks — see you Fri!
AR
Alex Rivera
Haircut · Wed 2:30 PM · $65
Hey! Running 5 min late, sorry 🙏
All good — see you soon!
Thanks 💙
03 · Keep them coming back

Reviews and rebooking should not be side work

Memberships for steady monthly revenue you can count on. Rebooking texts for the regular who’s drifted past their usual interval. Review requests that fire after every visit and lift you on Google. And a clear, plain-English view of which channel is actually bringing you the most paying clients.

Memberships · Rebooking texts · Review requests

Make the next visit easier to win.

Sell memberships and packages where the prepaid credits auto-apply at the next booking. Send a rebooking text the moment a regular drifts past their usual interval. Ask every happy client for a Google review. And see — in one screen — what you made this month, who’s slipping away, and which channel is bringing you the most paying clients.

  • Memberships & packages — monthly billing, prepaid credits in their wallet, deposit waived at the next booking.
  • Rebooking texts — set the interval per service, then send the right link when a client is due.
  • Owner dashboard — revenue, who’s drifting away, total spend per client, and the channel breakdown that finally answers “is Instagram worth it?”
Revenue · last 30 days
$48,240Live
Bookings247
Show rateTracked
Avg ticket$65
How Aaptly compares

Point solutions break the local growth loop.

Booking software starts too late. AI phone agents stop too early. Marketing tools each own one channel. Aaptly connects Google visibility, instant response, missed-lead recovery, booking, reviews, and retention in one customer record.

vs. scheduling platforms (Boulevard, Vagaro, Mindbody)

What it solves

Good at the calendar and checkout once someone reaches the booking page. Google visibility, competitor movement, GBP posts, and content gaps usually live somewhere else.

What Aaptly adds

Starts before the booking page with local SEO, Google visibility, Search Console, competitors, citations, reviews, posts, and content — then captures, books, prepares, and follows up from the same customer record.

vs. AI phone agents (Bland, Retell, Vapi, Numa)

What it solves

Useful for answering calls, but they usually do not help you win the Search or Maps click that created the opportunity.

What Aaptly adds

The AI is a supporting capture layer inside the same local growth system as your Google visibility, reviews, content, calendar, payments, and customer context.

vs. marketing tools (Podium, Birdeye, Mailchimp)

What it solves

Each one owns a single channel — reviews, texting, email, GBP posts, or citations — bolted onto whatever booking system you already pay for.

What Aaptly adds

Local SEO, GBP posts, citations, reviews, social/content prompts, rebooking texts, memberships, and attribution all read from the same customer file and booking history.

Pricing

Invest in your salon

Start with the local growth audit, then turn on the workflows that should go live first.

Essentials

Run your local SEO

$99/mo
Book a growth audit
  • Post to your Google Business Profile from Aaptly
  • Reply to Google reviews with AI-assisted drafts
  • Citation sync across Apple, Bing, and Yelp
  • Weekly rank tracking + SEO health alerts
  • Full Local Growth Audit with monthly refresh
  • Booking page on your domain (optional)
  • Email support
Most popular

Pro

Turn your visibility into booked clients

$199/mo
Book a growth audit
  • Everything in Essentials
  • Unified inbox for SMS, web chat, Instagram, Messenger, WhatsApp
  • Online booking + deposits via Stripe Connect
  • Automated SMS + email reminders
  • AI receptionist on your business number (voice + SMS, 24/7)
  • Missed-call text-back to recover lost leads
  • Priority support

Growth

Retention and multi-location

$349/mo
Book a growth audit
  • Everything in Pro
  • Memberships, packages, and rebooking workflows
  • Automated review request campaigns
  • Client reactivation + no-show recovery
  • Multi-location and multi-staff scheduling
  • Channel attribution + webhooks + CSV exports
  • Priority onboarding
Works with what you already use

Bring your number, your domain, your Google calendar.

Stripe
Google Cal
SMS
Email
Custom domain
HIPAA-aware intake
FAQ

Everything you’re wondering

How long does it take to set up my salon?
Most salons are accepting services within 10 minutes. We pre-load the services, intake, and workflows that fit your industry — you just tweak.
Do I need a credit card to start?
You can start setup before committing. Paid local SEO, booking, payment, and AI response features require the right plan and payment configuration before they are live for customers.
How do payments work?
We use Stripe Connect, so you keep ownership of your money. If payments are not connected or a service does not require payment, the AI should not offer payment collection for that flow.
Can I bring my own domain?
Yes. Use ours to start (yourbusiness.aaptly.com) and point your own domain anytime from Settings.
Is intake and consent HIPAA-friendly?
We support HIPAA-aware intake forms, consent waivers with e-signature, and encrypted medical history storage. Your data is encrypted at rest and in transit.
Can I manage multiple stylists?
Yes. Each stylist gets their own calendar, specialties, and schedule. Clients can choose their preferred stylist when booking.
Can I switch plans or cancel anytime?
Yes. No contracts, no setup fees. Downgrade, upgrade, or cancel from your dashboard — your data stays with you.
Local SEO near you

Hair Salons local SEO, city by city.

See the Google visibility, competitor, review, and booking playbook for salons in your market.

Playbooks for salons

Give your salon a local growth system that compounds.

Bring your Google profile, reviews, services, hours, payment rules, and current lead flow. We will show where customers are dropping, what automation should handle, and what should stay human.

Start free trial