Customer playbooks
Workflows worth studying.
Example playbooks for how local service businesses can use Aaptly to get found, earn trust, recover demand, and bring customers back. We publish real customer numbers only after customer approval.
Customer spotlights
Named customer workflows showing how Aaptly connects discovery, trust, response, recovery, and repeat demand. We add numeric lift only when the underlying result and attribution are approved.
- MY HVAC — Following up on the leads a busy team can miss.
HVAC · Home services
MY HVAC uses Aaptly for local visibility, reviews, missed-call recovery, and customer follow-up. The work helps the team keep track of service inquiries while they are out on jobs. - Simply Logistics — Keeping customer inquiries and follow-up in view.
Logistics · Local services
Simply Logistics uses Aaptly to support its online presence, organize social and website inquiries, and follow up with new and existing customer accounts.
Published playbooks
- Med spa playbook — Google visibility to trusted consult demand
Austin, TX · Med spa
How a med spa can connect GBP health, competitors, reviews, local content, after-hours calls, lead forms, and review requests. - Salon playbook — Search demand to review proof
Brooklyn, NY · Hair salon
How a salon can turn local searches, GBP posts, review requests, social proof, and service content into stronger local trust. - Barbershop playbook — One location to stronger Maps visibility
Nashville, TN · Barbershop
How a barbershop can standardize Maps visibility, reviews, local content, lead sources, and location reporting.
What a playbook covers
- Starting state: business type, previous tooling, specific pain.
- Aaptly products deployed, and in what order.
- Signals to watch: rankings, competitors, GBP health, content, review velocity, qualified leads, and source quality.
- What should stay human, and what Aaptly can handle.
- Replicable setup for a similar business.
Not seeing your vertical? Email sales@aaptly.com and we’ll point you to the closest workflow.
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Start free and map the closest playbook to your Google visibility, competitors, services, market, team size, and lead flow.