Reviews3 min
How to Remove a Fake Google Review
Find out when Google may remove a fake review, how to report it and appeal, and how to respond without exposing private customer or patient details.
The Aaptly field guide
Find the answer. Fix the next local growth problem.
Source-backed, practical guidance for local SEO, Google Business Profile, reviews and reputation, and recovering missed leads.
Choose your pathFour connected hubs
Understand the problem → diagnose the gap → take the next useful action.
Four connected topic hubs
Start with the growth problem in front of you.
Each hub takes you from the fundamentals to diagnosis, execution, and the next useful action.
01Local SEO
Build visibility across Maps, the website, listings, citations, and local search.
Open the hub02Google profileSet up, optimize, maintain, troubleshoot, and measure the profile customers see first.
Open the hub03ReviewsCreate a repeatable request, response, recovery, and reputation workflow.
Open the hub04Missed leadsRecover missed calls, forms, chats, and messages before local demand goes cold.
Open the hubThe article library
22 articlesFind the exact answer you need.
Missed leadsMissed leads3 min
What is a good lead response time for a local business?
Set up a clear response process for calls, missed calls, forms and chat—during business hours and after hours—so every inquiry gets a useful next step.
Read the article
Reviews
ReviewsReviews3 min
How to Respond to Google Reviews
Learn how to respond to positive and negative Google reviews, with privacy guidance for law firms and medical practices.
ReviewsReviews3 min
How to do a local SEO competitor analysis
Learn how to compare local competitors on Google Maps, reviews, photos, categories, replies, ads and search demand—and what to improve first.
Google profileGoogle profile3 min
How far can a business rank on Google Maps?
Google Maps rankings vary by search location. See how far local businesses rank across city grids and what to check to improve visibility.
Google profileGoogle profile3 min
Local Rank Tracker Guide: What to Measure and Why
Learn what a local rank tracker measures, how to read map-grid results, and which metrics matter for local SEO decisions.
Google profileGoogle profile3 min
What Can Local SEO Software Actually Automate?
See what local SEO software can automate, what still needs judgment, and how to use automation without losing control of your local search presence.
Google profileGoogle profile3 min
Google Business Profile Manager: What Owners Need to Know
Learn who can manage a Google Business Profile, what manager access allows, and how to keep your listing accurate and active.
ReviewsReviews3 min
Why Google Reviews Go Missing or Get Delayed
Learn why Google reviews go missing or get delayed, what Google says about it, and the safest troubleshooting steps for local businesses.
Google profileGoogle profile3 min
How to Write a Google Business Profile Description
Write a clear Google Business Profile description with examples, category tips, and a policy-safe editing checklist.
Google profileGoogle profile3 min
Which website page should an insurance agency link from its Google Business Profile?
Learn which website page an insurance agency should link from Google Business Profile to match local intent, coverage demand, and quote inquiries.
Google profileGoogle profile3 min
How to Fix Duplicate Google Business Profiles for a Law Firm
A practical guide for law firms to spot true duplicates, protect valid practitioner profiles, and clean up Google Business Profile issues.
Google profileGoogle profile3 min
Google Business Profile metrics a catering company should track
Learn which Google Business Profile metrics matter most for catering companies and how to turn searches, views, calls, clicks, and directions into better follow
Showing 13 of 22
Turn guidance into action
See which local-growth gap to fix first.
Run the local growth audit, then use Aaptly to keep the Google profile, reviews, local SEO work, and missed-lead follow-up moving.