01
Set up and verify
Establish a legitimate, owner-controlled profile before optimizing it.
Google Business Profile optimization
Google Business Profile optimization
that keeps improving.
Your Google profile is often the decision page. Missing services, stale information, weak proof, or unanswered reviews can cost the call before anyone reaches your website.
Connect your profile, see the gaps, and keep the supported work moving. Aaptly checks categories, services, hours, content, reviews, listing consistency, and Maps visibility, with clear approval states where Google or the owner must stay in control.
- See which GBP fields are missing, stale, or inconsistent
- Prepare supported profile updates, Google posts, and review replies
- Connect profile work to Maps visibility and competitor pressure
Free audit and Free plan · Paid plans bill when started · Cancel anytime
Listings syncGoogle profile and citations stay aligned
Sanitized demoGoogle Business ProfileServices, photos, posts, and hours updated
Profile completeness moved from 74% to 91%.
GoogleSynced
AppleClean
BingHours fixed
YelpNAP mismatch
GBPcategories, services,
posts, reviews.
posts, reviews.
$99a month.
Clear scope.
Clear scope.
Weeklyfixes.
Not SEO theater.
Not SEO theater.
Google Business Profile learning hub
Manage the profile from setup through ongoing growth.
These guides cover verification, categories, services, posts, access, policy problems, and the profile signals customers use before they visit a website.
New here? Start with thisAdd your business to Google02
Improve relevance and activity
Make the profile accurately describe what the business does and keep it current.
03
Fix profile problems
Handle suspensions, duplicates, unwanted profiles, and visibility loss carefully.
The connected growth loop
Visibility is one part. Connected growth is the system.
This page focuses on one part of Aaptly's Growth OS. The destination is not more SEO activity: it is more qualified local demand, faster response and recovery, more paid work, and more repeat revenue.
01
Create demand
Get found and earn trust
Local SEO, listings, reviews, and useful content help nearby customers discover and choose the business.
02
Win the opportunity
Respond while intent is high
Calls, forms, social messages, and web conversations keep their source and context in one response path.
03
Recover demand
Protect opportunities already earned
Missed-lead recovery and follow-up keep qualified demand moving into the operating systems the business already uses.
04
Compound growth
Build reputation and repeat demand
Reviews, customer history, reactivation, and outcome feedback strengthen the next customer decision and the next growth cycle.
Why GBP matters
A claimed profile is not
an optimized profile.
Fields
tell Google what you do
Categories, services, products, description, and service areas decide which searches your profile can credibly match.
Fresh
profiles earn more trust
Recent posts, photos, replies, and accurate hours make the business look alive instead of abandoned.
Proof
happens before the click
Many customers decide from the profile alone. Reviews, photos, services, and Q&A have to answer their doubts fast.
What gets fixed
The profile fields, proof, and activity
customers use to make a decision.
Aaptly separates what can be checked automatically, what can be moved through a supported connection, and what still needs an owner action or approval.
Categories and services
Primary category, secondary categories, services, products, and service areas are reviewed for relevance and completeness before a change is proposed.
Posts, photos, Q&A, and descriptions
Aaptly keeps content opportunities visible and moves supported updates through the right approval and publishing workflow.
Make reviews work harder
Recent reviews, owner replies, review keywords, and unanswered complaints all change trust before someone ever reaches your site.
Find and fix bad business facts
Aaptly checks for wrong phone numbers, old hours, stale addresses, and mismatched listings, then applies supported fixes or shows the exact owner step needed.
Track where you are actually buried
A business can rank near its office and disappear two miles away. Aaptly watches the searches and areas that matter instead of hiding behind one average rank.
Show the work, not a mystery report
You see what was fixed, what changed in Maps, and what still blocks the next move. No vague monthly PDF.
How it works
The SEO work moves every week. You can see exactly what changed.
Simple enough for an owner. Specific enough for Google.
- 01
Audit the profile like a customer
Aaptly checks categories, services, photos, reviews, posts, Q&A, products, hours, and consistency.
- 02
Move the supported updates
Profile improvements, Google posts, review replies, and listing work move through a weekly queue with explicit approval states.
- 03
Track whether it helps visibility
You see how the profile connects to Maps ranking, competitor pressure, and remaining gaps.
Simple pricing
Google Business Profile optimization from $99/month.
Profile improvements, Google posts, review replies, listing checks, and tracking in one local SEO workflow.
SEO plan
Google Profile Essentials
Google visibility work without a traditional agency retainer.
$99/mo
- GBP category and service checks
- Profile improvement workflow
- Weekly Google posts
- Review replies
- Listing consistency checks
- Maps rank tracking
Free audit and Free plan · Paid plans bill when started · Cancel anytime
Questions owners ask
Google Business Profile questions.
Is Google Business Profile the same as Google My Business or GMB?
Yes. Google renamed Google My Business to Google Business Profile. Owners still search for GMB SEO, Google My Business optimization, and GBP optimization. Aaptly handles that same profile work.
Is Aaptly software or a service?
Both. The product finds local SEO gaps, tracks rankings, and organizes the work. Aaptly also handles recurring profile updates, posts, replies, citation checks and supported fixes, local-page briefs, and reporting.
Is this a replacement for an SEO agency?
For many local businesses, yes. If you need technical enterprise SEO, a custom content team, or national SEO strategy, hire an agency. If you need the local Google work done every week, Aaptly is built for that.
How fast will rankings improve?
Some profile and listing fixes can help quickly. Competitive Maps rankings take longer because Google weighs proximity, relevance, reviews, authority, and competitors. Aaptly does not fake a guarantee; it shows the baseline and keeps moving the controllable work.
What do I get for $99/month?
The starting plan covers the core local SEO workflow: Google profile improvements, posts, review replies, listing checks and supported fixes, Maps rank tracking, and a weekly action report.
Do I have to learn SEO?
No. You should understand what is being fixed, but you should not have to become an SEO person. Aaptly turns the work into a visible weekly queue.
GBP optimization
Your Google profile is not a brochure.
It is a conversion surface.
Aaptly keeps the evidence, updates, approvals, and visibility tracking in one clear workflow.
Free audit and Free plan · Paid plans bill when started · Cancel anytime