Aaptly lead management

Know who’s waiting. Know what they need.

Someone calls, sends a message, or asks for a quote. Aaptly keeps the request and conversation together, shows who needs your reply, and helps your team follow through.

The customer’s actual request.

Missed calls and unfinished conversations.

A clear next action for your team.

Aaptly sets up the forms, connections, and routing.
Your team handles the answers that need a person.

An inquiry for your kind of business
A technician checking an outdoor heating and cooling unit
Cedar Heating & AirHVAC · Sample conversation
From your websiteNew inquiry

Heating repair

MorganEmail supplied for follow-up
Our heating is running, but the upstairs rooms stay cold. Could someone call me about a service visit?
Original request saved with the conversation
SourceWebsite requestContact details and available source information stay attached.

The customer’s own words, contact details, and source.

Lead follow-up for HVAC

From first contact to an answer

The work behind
a useful follow-up.

A name and phone number are a start. Your team also needs the request, the conversation so far, and a clear reason to call or write back.

01

Capture the whole request

Keep the customer’s original website inquiry, contact details, and available source information. Bring supported calls and connected messages into the conversation history.

See the actual request, including the service, location, and timing the customer supplied. A short preview should never be all you have to work with.

02

See who needs an answer

Start with people waiting for your team: new questions, missed calls, callback requests, replies that did not send, and drafts needing review.

Needs you, Waiting on them, Older, and Done separate the next actions. Older unanswered inquiries remain available for follow-up.

03

Understand what they want

A short summary draws on the request, messages, and available call transcripts. It helps you find the service needed, the stated timing, and the question still open.

Open the original conversation for the full context. A vendor pitch, job application, or wrong number should be distinguishable from a customer inquiry.

04

Reply with the context in front of you

Read the conversation, send your reply through an available channel, or call the person back. Review, edit, or dismiss suggested replies before sending.

Reply options depend on the contact details, permissions, and connected accounts. A failed send stays visible so the team can follow up.

05

Follow up after a missed or answered call

See who called, whether your team or Aaptly answered, the recorded outcome, and available conversation details. An AI-answered call can still need a person to call back.

Missed-call text-back and other recovery options depend on the agreed phone and messaging setup. Your team handles questions and commitments that need a person.

06

Record how the inquiry ended

Mark the conversation Done, Became a customer, Not a customer, or Spam. Keep the history available, and reopen a conversation when there is more to do.

A reply, a customer outcome, a booking, and a payment are different records. Recording an outcome does not establish revenue or prove which campaign caused it.

Open Leads. Start here.

The right people
at the top of the list.

See what each person wants and why they need attention. A reply changes who is waiting; a recorded outcome closes the loop on the inquiry.

Sample conversations
Needs you
Morgan wants a call back.

Aaptly answered the heating inquiry. Your team still needs to discuss the visit.

Waiting on them
Alex has your question.

Your team asked for the vehicle’s mileage. The customer has not replied.

Older
Sam has not heard back.

A garden estimate inquiry has been waiting more than two weeks.

Done
Jamie decided to go ahead.

The business recorded Became a customer. The conversation is still available.

Where customers contact you

Keep the message
with the person.

We agree which sources belong in your setup, connect the supported accounts, and test both the incoming request and the way your team replies.

01

Website requests

Keep the form submission, customer details, and available page or campaign source. We set up and test the form’s delivery into Leads.

02

Phone calls & texts

Keep call outcomes and supported SMS follow-up with the conversation. We confirm your number, consent requirements, and messaging arrangement.

03

Email & web chat

Read and continue supported conversations with the customer’s history available. We check the mailbox, chat setup, and reply options.

04

Connected social messages

Review supported Instagram, Messenger, and WhatsApp inquiries. We check account access, reply windows, and whether the reply happens in Aaptly or the original app.

Channels, message types, automation, team access, usage, and fees depend on your agreed service. We verify the exact setup before making it part of your customer follow-up.

Discuss your channels

The conversation is still open

An answered call can
still need your answer.

The receptionist can collect the request while you are busy. Leads keeps the next step visible when it needs your team’s knowledge or decision.

Cedar Heating & AirSample call
MorganWants a call back
“The upstairs rooms stay cold. Could someone call me about a service visit?”
Call answered by
AI receptionist
Customer’s request
Discuss a heating service visit
Current status
Needs you
Who follows up
Your team

No visit has been confirmed in this example.

Read before calling

Review the request and available call summary, transcript, or recording. The customer should not have to repeat the whole story.

Make the human follow-up clear

A receptionist handoff saves a request for a person and can alert the configured contact. Your team calls back or replies through an available channel.

Keep drafts and failed replies visible

A suggested reply needs a decision. A message that did not send needs another attempt or a permitted way to reach the person.

See how calls are answered

Follow-up for your kind of business

Different requests.
The details that matter.

Choose any of the 34 business types in the preview. The business, inquiry, summary, team reply, and outcome change together. Your live setup uses your actual services and customer conversations.

Home services

HVACPlumbersElectriciansRoofersLandscapingCleaning ServicesPest ControlLocksmithsGarage Door CompaniesAppliance RepairHandyman ServicesPaintersCarpet CleanersPool ServiceMoving Companies

Keep the job, property, photos, service area, and requested timing together. Follow up on estimates, site visits, and missed calls; the team confirms scope and availability.

Med spas

Med Spas

Follow up on consultation requests and questions about visiting the practice. Your clinical team handles suitability and treatment decisions.

Salons & beauty

Hair SalonsNail SalonsLash & Brow StudiosDay SpasMassage Therapy

Track new-client inquiries, color consultations, service combinations, and preferred times. Give the stylist the details before replying.

Medical & dental

DentistsDermatologistsChiropractorsPhysical Therapy

Keep new-patient and referral inquiries visible until the practice responds. Registration and scheduling questions go to staff; clinical advice stays with qualified practitioners.

Legal

Attorneys & Law Firms

Capture the general inquiry and stated deadline for the intake team. The firm handles conflict checks, advice, and deciding whether to accept the matter.

Automotive

Auto Repair

Keep the vehicle, reported problem, requested service, and callback together. The workshop confirms diagnosis, estimates, and repair timing.

Fitness

Gyms & Fitness CentersYoga StudiosPersonal Trainers

Follow up on tours, beginner-class questions, and coaching introductions. See who is considering a first visit and who has already heard from the team.

Pet care

Pet GroomersVeterinarians

Keep the pet, requested service, and owner’s questions with the conversation. Grooming inquiries go to the groomer; veterinary questions go to the practice.

Barbershops

Barbershops

Handle first visits, haircut questions, barber preferences, and requests for a time. Follow up with the shop’s actual service and availability information.

Tattoo studios

Tattoo Studios

Keep design ideas, placement, references, and consultation requests together. Your artists decide suitability, price, and session length before committing.

Getting started

We connect the pieces.
You decide who follows up.

Bring your business information and the people responsible for customer inquiries. Aaptly handles the technical setup, tests, and agreed maintenance.

01

Agree the sources and people

Review your website, number, inboxes, service questions, team access, and the person responsible for replies and callbacks.

02

Connect and test

We configure the supported channels, forms, routing, and alerts. Test an inquiry, a reply, a missed call, and a request for a person.

03

Use it on a working day

Open Needs you, review a conversation, answer the customer, and record the outcome. Tell us when staff, hours, or services change.

You approve business facts and grant account access when required. Your team handles estimates, clinical or legal questions, availability commitments, and customer decisions.

Plan your follow-up setup

Before you start

Questions about
lead management.

Can I keep my current website and phone number?

We review your existing setup and agree which forms, calls, and messages should reach Aaptly. A new website is not always needed. Existing phone numbers may use a supported forwarding arrangement. Aaptly handles the technical setup and testing; you grant access or authorization where required.

Which inquiries can appear in Leads?

Website requests, call records, SMS, email, web chat, and supported connected social messages can appear according to your setup. We verify the exact accounts, reply options, permissions, and service scope before launch. An account connection does not mean every channel or message type is supported.

How do I know who is waiting for me?

Needs you shows inquiries requiring a person, including missed calls, callback requests, unanswered messages, drafts, and replies that failed. Waiting on them separates conversations your team has answered. Older keeps unanswered inquiries that have been waiting more than two weeks. Done holds handled and closed conversations.

Does an AI-answered call still need a callback?

Sometimes. Answering the phone and resolving the customer’s request are different things. If the caller asked for a person or the conversation still requires follow-up, it can appear under Needs you. Your team can review the call details and continue from there.

Will Aaptly send replies without my review?

Suggested replies can be reviewed, edited, or dismissed before sending. Available automatic replies, AI handling, and missed-call recovery use the agreed configuration. We confirm what can send automatically and what needs a person. A reply draft is not a sent message.

What happens when a message cannot be sent?

The failed reply remains visible. The next step depends on the reason: retry when appropriate, wait for the customer to reopen a supported social reply window, or use another permitted contact method. Aaptly handles connection problems; your team handles the customer’s question.

Can I tell whether an inquiry became a customer?

Yes. Your team can record Became a customer or Not a customer and retain the conversation history. These are recorded business outcomes. A booking, payment, revenue amount, or campaign attribution needs its own supporting record; it is not inferred from a sent reply.

What does Aaptly handle, and what do I need to do?

Aaptly handles the agreed forms, channel connections, routing, alerts, technical testing, and maintenance. You provide business information, account authorization when required, and the people responsible for follow-up. Your team answers questions needing its judgment and records the outcome. Channels, automation, access, usage, and fees are agreed before setup.

Start with the inquiries you receive

Let’s follow a request through your business.

We’ll look at where it arrives, who answers, and what happens when someone is still waiting.

Book a lead management walkthrough