Google profile health
Categories, services, hours, photos, posts, booking links, and freshness signals.
Type your business name and city. Aaptly grades your Google profile, reviews, rankings, citations, website, competitors, and AI search visibility, then shows the fixes most likely to help you get found and booked.
Inside the audit
This is the local SEO work most small businesses know they should do but never have time to keep current.
Categories, services, hours, photos, posts, booking links, and freshness signals.
Rating, volume, recency, owner replies, and the language customers use in reviews.
Where you show up across your service area, not just from your own storefront.
Apple, Bing, Yelp, Foursquare, Facebook, and other trusted business-data sources.
Service pages, local context, crawlability, speed, structured data, and booking CTAs.
Whether Google AI Overviews cite you, cite competitors, or cite directories instead.
The weekly loop
The businesses that win locally keep their facts, proof, content, and response paths fresh. Aaptly turns that work into a weekly workflow instead of another agency PDF.
Audit your Google profile, reviews, competitors, rankings, citations, website, and AI visibility.
Prioritize the fixes that can move visibility or booked-customer conversion fastest.
Publish posts, replies, service content, and listing updates from the same growth workspace.
Track Search and Maps performance, calls, forms, bookings, reviews, and rebooking together.
Compare local SEO tools
If you are evaluating software after an audit, compare the tool category honestly: some platforms are stronger for enterprise reporting, some for citations, and some for messaging. Aaptly is built for the full local growth loop.
Compare when you want reviews/listings plus booking and lead capture.
Read the comparisonCompare when structured data is useful but you also need owner action.
Read the comparisonCompare SEO reporting against a full local growth operating system.
Read the comparisonCompare local SEO reports against day-to-day execution and conversion.
Read the comparisonCompare response/reviews against local SEO, booking, and deposits.
Read the comparisonWant the neutral buying guide before opening individual alternatives pages?
Read the best local SEO software guidePractical guide
The page is still built to rank as a serious organic resource. The audit gives visitors their personalized version.
Check your Google Business Profile categories, services, hours, photos, booking link, website link, review rating, review recency, and owner replies.
Track the search terms customers actually use, then compare your map-pack visibility against nearby competitors by location.
Update citations across Google, Apple, Bing, Yelp, Facebook, Foursquare, and other high-trust directories so your name, address, phone, hours, and services match.
Create service pages, Google posts, review replies, FAQs, and local content that answer the questions nearby customers ask before they book.
Tie calls, forms, chats, bookings, deposits, reviews, and rebooking back to the search or map signal that created the customer.
Common questions
Local SEO is the work that helps nearby customers find, trust, and contact your business on Google Search, Google Maps, directory sites, review platforms, and AI answer surfaces.
Start with Google Business Profile accuracy, primary category, services, hours, photos, reviews, owner replies, website service pages, local schema, and consistent name-address-phone data across major directories.
Yes. Reviews influence trust and local visibility through rating, volume, keywords, response behavior, and recency. A steady review request rhythm is usually more durable than occasional review bursts.
It depends on the business. Agencies can help with strategy and content, but software is better for recurring operational work like listing updates, review requests, rank tracking, Google posts, citations, and lead attribution.
AI search makes structured, consistent business facts more important. Your website, Google profile, reviews, citations, social profiles, and directory listings all help search and AI systems understand whether your business is real, relevant, and trustworthy.
Explore
See the full local growth playbook for your market, or dig into a specific tactic.
See the Google, review, citation, website, competitor, and AI visibility gaps holding back your local growth.