The 20-minute local growth audit.

1. Check whether customers can find you

Search for your core service plus your city, then your business name, then a near-me query from a phone. Look for missing categories, thin services, old photos, stale hours, inconsistent NAP, and competitors with stronger review velocity.

2. Call, text, and submit the form

Test the path a real customer takes. Call after hours, send a text, and submit the website form. The right answer is not just a fast reply; it is a reply that can qualify intent, offer real availability, and move the customer toward a booked slot.

3. Book like a first-time customer

Time how long it takes to select a service, provider, and appointment. Deposits, intake, consent, reminders, and payment should feel like one flow, not separate tools stitched together after the booking.

4. Inspect the review loop

Review requests should go out after the visit, owner replies should be easy to draft and approve, and private feedback should catch unhappy customers before a public rating hurts conversion.

5. Close the follow-up gap

Dormant customers, cancelled appointments, missed calls, and unfinished forms should all have a clear next action. Local growth compounds when every lead and every happy visit has a follow-up path.