Aaptly Local SEO
Research the right keywords. Track your rankings and competitors. See where you appear in the map pack. Aaptly brings those findings into the website, profile, and content work that helps nearby customers find your business.
Build visibility for urgent repairs and planned jobs across the neighborhoods you serve.
See the neighborhoods where you appear in the map pack and where competitors rank ahead.
Search rankings & competition
A single ranking for your business name tells you very little. Track the services customers search for, the pages they find, and the competitors appearing alongside you.
Find the searches that match your services and the places you work. Aaptly uses your website, business profile, search data, and local competitors to build a relevant set of keywords.
Track where your website appears in organic Google results for each selected keyword. See the page that ranks, the date it was checked, and how the position compares with earlier checks.
See which businesses and websites rank above you for the searches you want to win. Aaptly records competitors in organic results and the local map pack, then compares their visible strengths with yours.
Google Maps & the local pack
You can appear near your business and rank differently a few neighborhoods away. Aaptly measures multiple locations for each tracked Maps search, so you can see that difference.
In managed Maps reporting, within the defined sampling area.
See where your business appears in the top three local results and where it ranks further down. Each measured point is tied to a search term and a location.
Inspect the businesses returned at a specific point on the map. This shows who is competing with you in that part of the sampled area.
Compare saved checks using the same keyword, locations, and search settings. See where top-three coverage improved, stayed the same, or declined.
Aaptly runs the managed checks and saves the results. Missing or failed checks stay distinct from a measured result where your business did not appear.
Website, profile & content
Research and tracking identify where to focus. We use those findings to plan the technical fixes, page improvements, profile updates, and content in your service.
Read the sitemap and crawl the website to find pages that cannot be indexed, broken page responses, missing or duplicate headings, weak titles and descriptions, and problems with canonical links or structured data. Review mobile loading performance and prioritize the fixes.
Aaptly handles fixes on managed websites. Changes to an existing external site are agreed around its platform and available access.
Turn keyword research into useful pages about the services you actually offer. Identify missing service and location pages, prepare page briefs and copy, answer relevant customer questions, and connect related pages with internal links.
Writing, publishing, and ongoing updates follow the website and content scope agreed for your business.
Review your primary and secondary categories, listed services, business description, opening hours, photos, and service areas. Prepare and apply supported updates through the connected profile so customers get accurate, useful information.
Google Business Profile managementCheck available business-listing records against your confirmed business details and identify discrepancies for follow-up. Aaptly handles the technical work and coordinates corrections where the directory and account access support them.
Directory coverage and correction options vary. Connecting an account is not treated as proof that its public listing is accurate.
Monitor connected Google reviews, prepare replies for approval, and support review requests through the configured customer workflow. Plan and publish approved Google posts about your services, offers, and business news.
Reputation managementCheck whether a Google AI Overview appeared for the searches in your audit, whether it cited your website, and which competing domains it referenced. Review those citations alongside the organic and Maps results.
These checks report the evidence returned for the searches tested; they do not promise placement in an AI answer.
Use connected Google Search Console data to see which searches and pages generate impressions and clicks. Review website traffic and recorded inquiries where tracking is configured, alongside the keyword and Maps reports.
Reports identify their source and time period. Missing tracking or a missing baseline is shown plainly.
SEO for your industry
We cover 34 business types across 10 industry groups. Your keywords, competitors, profile categories, and content are selected for your business and local market.
Emergency, repair, installation, and maintenance searches across the towns and neighborhoods you serve. Build pages around each trade and the jobs you want to book.
Treatment-specific searches, local clinic comparisons, and consultation inquiries. Match your profile and website to the treatments your practice actually provides.
Services such as hair color, nails, lashes, massage, and spa treatments. Track the searches for each specialty and the salons or studios customers compare nearby.
Practice and treatment searches, appointment intent, and the areas patients travel from. Keep service information accurate and route medical claims through your review.
Practice-area searches and local legal inquiries. Connect each service to a relevant page and compare the firms appearing for those searches in your market.
Repair, diagnostics, and maintenance searches. Focus on the services and vehicle specialties your shop offers, with local rankings and clear service pages.
Gym, class, coaching, and specialty-training searches. Track local competitors and build content around your actual programs, facilities, and class locations.
Grooming and veterinary-service searches. Cover the services you provide, the animals you care for, opening hours, and how local customers can arrange a visit.
Haircut, beard, and local barber searches. Keep services and hours clear, track nearby shops, and make the next step to book or visit easy to find.
Tattoo style, artist, and local studio searches. Organize portfolio and service pages around the work your artists do and the inquiries you want to receive.
Your SEO reports
Open the detail when you want it. Aaptly keeps the agreed work moving whether or not you visit the reports.
Getting started
We agree the tracked searches, geographic scope, website work, content, and price before you start. Aaptly handles the research, technical setup, and ongoing checks.
Review your services, website, profile, local searches, and competitors. Record the available starting rankings and website checks.
Choose the services and locations to focus on. We explain the work and arrange account access; you confirm the business details.
Carry out the agreed SEO updates, track keyword and Maps positions, and use the results to guide the next round of work.
Platform plans and managed SEO services have different scopes. Website rebuilds and advertising are agreed separately.
Questions
We research keywords using your services, business profile, website, local market, and available search data. The tracked set can include service names, city searches, and ‘near me’ phrases. Keywords are grouped by service, and the agreed plan determines the tracking scope. Aaptly manages the research and ongoing checks.
Yes. Maps reports show where your business profile appears at measured geographic points. Organic reports track your website’s position and ranking page for selected searches. They have separate histories because they measure different search results.
Managed Maps reporting checks a 9 × 9 grid within the defined sampling area around the business. Each tracked Maps search is measured at those 81 locations. This is a geographic sample, not a claim to cover every location in your service area. Public audit previews use a smaller sample.
Yes. Aaptly records competing websites in organic results and businesses appearing in the sampled Maps results. Available comparisons include keyword positions, ranking pages, appearances across searches, business profiles, reviews, and website checks. This uses observed results and public information, not a competitor’s private analytics.
We can audit your existing website and identify technical, service-page, and content gaps. Publishing and implementation depend on the platform and access available and are agreed before work starts. Aaptly also offers complete website creation when you need a rebuild.
We agree which business locations, services, and geographic areas the work will cover. Research, profile work, pages, and reporting are scoped to those locations. Maps reports identify the exact area sampled so one location’s results are not presented as coverage for the whole business.
No. Aaptly owns the research, scheduled checks, technical setup, and agreed SEO work. You provide accurate business information, grant access when your consent is needed, and review business decisions or content. Reports are optional to read; the service does not depend on you opening them.
No. Google controls the results, and rankings depend on the search, location, competition, and other factors. We show dated measurements, the work completed, and both gains and declines. A ranking change alone does not establish which update caused it.
Walk through keyword tracking, competitor analysis, Maps reports, and the SEO work for your business.