SEO services for small businesses

SEO services, without the agency retainer.

Get what an SEO company delivers — Google Business Profile optimization, local rankings, reviews, citations, and AI search visibility — and run it yourself for a flat monthly subscription. Start with a free audit to see exactly where you stand.

What’s included

Everything an SEO company does for a local business.

Google Business Profile & map pack

Optimize and sync your profile, then track your local 3-pack rank for the searches that bring customers.

Reviews & reputation

Request reviews after every visit, reply with AI-assisted drafts, and route private feedback before it goes public.

Citations & listings

Sync your name, address, and phone across Apple, Bing, Yelp, and Foursquare so inconsistencies stop capping your rank.

Local content & Google Posts

Publish posts and local pages that match what nearby customers search — without another marketing login.

AI search visibility

See whether Google's AI Overviews cite you or a competitor, and close the gap.

Rank tracking & reporting

A weekly Growth Score, rank tracking on a real map grid, and a monthly audit so the work is visible and repeatable.

Software vs. agency

Same outcomes. A fraction of the cost. You stay in control.

An SEO agency charges $1,000–$3,000/mo to do repeatable work and report back in a monthly deck. Aaptly gives you the tooling to run that work yourself — with a live Growth Score instead of a slide — for a flat subscription. Keep the agency if you want it hands-off; most local businesses don’t need to.

Flat monthly subscription — no retainer, no per-result fees, cancel anytime.

A live Growth Score and rank tracking, not a monthly PDF.

Every finding links to the exact fix inside Aaptly.

Built for local businesses: med spas, salons, barbershops, and more.

FAQ

SEO services: common questions.

What are SEO services for a small business?

SEO services are the ongoing work that helps your business get found on Google: optimizing your Google Business Profile, building and fixing citations, growing reviews, publishing local content, and tracking your rankings. Traditionally an SEO agency or company does this for a monthly retainer. Aaptly packages the same work as software you run yourself for a flat subscription.

How much do SEO services cost?

SEO agencies typically charge $1,000–$3,000/mo for a small business, plus setup. Software-based SEO runs far less — Aaptly starts free for the audit and from $99/mo to act on it, with no per-booking or per-result fees. See our guide on how much SEO costs for the full breakdown.

Do I need an SEO company, or can I do it myself?

If you want hands-off and have the budget, an agency can work. But most of what an agency does for a local business is repeatable work that software can run — profile optimization, citations, reviews, posts, and rank tracking. Aaptly is built so an owner can run agency-grade local SEO themselves. Start with the free audit to see where you stand.

How is Aaptly different from an SEO agency?

An agency charges a retainer to do the work and reports back monthly. Aaptly gives you the tooling to do it yourself (or with one team member), shows you a live Growth Score instead of a slide deck, and ties every fix to the action that closes it — for a flat, owner-controlled subscription.

How long do SEO services take to work?

Profile and content improvements can surface within weeks; rankings and review velocity compound over months. The advantage of running it on software is that the work is continuous and measurable rather than a one-time project.

See what an SEO company would charge you to fix — free.

Run the free Local Growth Audit for your Google rankings, reviews, citations, and competitors — then decide whether you need an agency at all.