SEO
Review local searches for your practice areas, improve relevant pages, and keep office listings accurate. Track available search performance over time.
Explore SEOIndustries Legal
Aaptly for law firms
Make your practice easy to understand and your firm easy to contact. Aaptly helps with your website, local SEO, reviews, social content, advertising, and follow-up with people asking about your services.
For businesses like yours
Law firms · Independent attorneys
What we help with
Give a prospective client a clear place to start
Explain the matters you handle, introduce the people behind the firm, and make sure a new inquiry reaches the right person.
Website creation
Build clear practice-area, attorney, office, and contact pages. Your firm reviews descriptions, credentials, and the information prospective clients should see.
Explore website creationReputation management
Monitor reviews and prepare replies for your team to approve. Agree how feedback requests and sensitive comments should be handled.
Explore reputation managementSocial media
Prepare firm updates, team introductions, and approved explanations of your work. Your reviewer checks the content before supported account publishing.
Explore social mediaAdvertising
Plan and manage Google Ads for the practice areas and locations you choose. Agree targeting, wording, landing pages, and budget before launch.
Explore advertisingAI receptionist
Answer approved questions about the firm and capture callback details. Route case-specific questions to your team without presenting an automated reply as legal advice.
Explore AI receptionistLead management
Keep contact details, the general reason for an inquiry, and its follow-up status together. Your firm defines what to collect and who handles the next step.
Explore lead managementCustomer retention
Stay in touch with relevant updates and agreed follow-up for existing contacts. Use available history to choose an appropriate audience and keep replies visible.
Explore customer retentionGetting started
We start with your business.
We look at what you already have, agree the work, and set up the accounts and handoffs it needs. Here’s what we’ll work through with you.
Talk through your setup- Practice areas, office information, team profiles, and approved descriptions of your services.
- A reviewer for public content and the information your inquiry process should collect.
- Account access and a clear handoff to your firm’s existing intake process.
A few practical questions
Before we get started
What does Aaptly do for our business?
We agree the products and work you need, then help with setup and ongoing delivery. That can include building your website, improving local SEO, managing reviews, creating social posts, running ads, and helping you respond to inquiries. The scope sets out what we do and what needs your input.
Can our firm review content and decide what inquiries collect?
Yes. We agree your review process and intake boundaries before work starts. Your firm approves claims and public copy, handles case assessment, and decides what information belongs in its existing systems.
Do we need to use every product?
No. We start with what your business needs. Your plan and any service order set out the included work, available tools, and responsibilities. Advertising spend is agreed separately.
How will we know what is happening?
We use the information available from your connected accounts: website and search performance, reviews, published content, advertising activity, and customer inquiries. We agree which information is useful and how your team will record follow-up and outcomes.
More to explore
Local SEO for your industry
Read about the searches, business listings, and website pages relevant to your work.
Let’s talk about your business
See what Aaptly can help you with.
Bring your website and the work you want help with. We’ll walk through the relevant products and next steps.