Start with the consultation
Explain how you talk through the client’s ideas and everyday routine before choosing a cut.
Aaptly Social Media
Aaptly plans the topics, prepares captions and visuals, and schedules the posts you approve. Your services, photos, news, and customer questions give us something specific to work with.
Content planning · Captions & visuals · Approved publishing

willowhairstudio Bring your ideas, your everyday routine, and the things you’d like to change. We’ll talk through the cut before the scissors come out.#LocalBusiness #willowhairstudio
Bring your ideas, your everyday routine, and the things you’d like to change. We’ll talk through the cut before the scissors come out.

Bring your ideas, your everyday routine, and the things you’d like to change. We’ll talk through the cut before the scissors come out.#LocalBusiness #willowhairstudio

Bring your ideas, your everyday routine, and the things you’d like to change. We’ll talk through the cut before the scissors come out.

Bring your ideas, your everyday routine, and the things you’d like to change. We’ll talk through the cut before the scissors come out.

Bring your ideas, your everyday routine, and the things you’d like to change. We’ll talk through the cut before the scissors come out.


Bring your ideas, your everyday routine, and the things you’d like to change. We’ll talk through the cut before the scissors come out.
Learn moreService spotlight. Next idea: The styling tips we share at the end of a visit.
A visual post with a caption and a small set of relevant hashtags.
Show the style and the people behind it.A useful mix of posts
A week of posts can do more than repeat the same offer. We build a mix around what people want to know about your business, using material you can stand behind.
A good cut startsExplain how you talk through the client’s ideas and everyday routine before choosing a cut.
Material: service information + suitable photoA reference photo.
How you style it.
What you’d like to change.
Give someone a clear idea of what to bring to the conversation at their next visit.
Material: a real customer question
Meet the personShare the stylist’s own approach and the work they enjoy, using approved team information.
Material: team introduction + approved imagePosts that fit the channel
Choose channels that suit your content and customers. We confirm account access and the formats that can be published before adding them to the plan.
Try the channel previews aboveImage-led feed posts, captions, and supported publishing. Instagram needs suitable media; the example shows a feed post, not a Reel or Story.
Company updates, service explanations, and team stories with a caption suited to the professional setting.
Text-and-image updates with caption versions that fit each channel’s length and presentation.
Business updates with a relevant image and next step, through Aaptly’s separate Google post workflow.
Video, photography sessions, additional channels, and other formats need their own agreed scope. Publishing access and social message coverage are separate.
Results that inform the next posts
Read the available results for each published post. Look at the topic, image, and response together when planning the next batch.
Reach is per post; the same person may appear in more than one post’s audience. Interactions add the available likes, comments, shares, and saves.
See confirmed publishing outcomes and available links to the live posts. If one channel fails, its outcome stays separate from the channels that succeeded.
Depending on the channel and format: reach, impressions, reactions, comments, shares, saves, clicks, and video views. Results carry their source and last update.
Look for useful patterns across posts. A post that gets attention can guide a follow-up topic; it does not prove a sale or guarantee the next post will perform the same way.
Recent figures can change. Organic post reporting keeps paid activity separate, and missing results stay distinct from measured zeros.
Content with a reason to belong
A repair shop, a practice, and a salon should not sound interchangeable. Choose any of the 34 business types in the preview to see a relevant post and its channel versions.
HVACPlumbersElectriciansRoofersLandscapingCleaning ServicesPest ControlLocksmithsGarage Door CompaniesAppliance RepairHandyman ServicesPaintersCarpet CleanersPool ServiceMoving Companies
Service explainers, project photos, estimates, seasonal questions, and the team on site.
Med Spas
Team introductions, the consultation process, the space, and owner-approved service information.
Hair SalonsNail SalonsLash & Brow StudiosDay SpasMassage Therapy
Work with permission to share, consultations, styling details, aftercare, and studio news.
DentistsDermatologistsChiropractorsPhysical Therapy
Clinician and team introductions, visiting information, office updates, and reviewed service explanations.
Attorneys & Law Firms
Practice information, the consultation process, team introductions, and communication expectations.
Auto Repair
Workshop photos, repair explanations, estimates, handovers, and the people working on the cars.
Gyms & Fitness CentersYoga StudiosPersonal Trainers
Coach introductions, class formats, the facilities, first-visit questions, and business updates.
Pet GroomersVeterinarians
Team introductions, grooming work with permission, practice information, and visit expectations.
Barbershops
Cuts and finishes, barber introductions, consultation tips, and shop news.
Tattoo Studios
Artist styles, drawings, work with permission to share, consultations, and aftercare information.
Getting started
Aaptly handles configuration and publishing checks. You provide the business details, grant required account access, and decide whether a post is right for your customers.
Confirm the channels, number of posts, topics, tone, formats, and any extra production work. Set who can approve the posts.
Authorize the accounts when the channel requires it. Share services, photos, team details, offers, and topics to avoid. We guide the connection.
See the captions, visuals, source material, and proposed dates. Approve, ask for a change, or skip. Aaptly takes care of the agreed publishing work.
Send it through Aaptly’s Social Media page. You can see what you sent and whether it has been used in a post.
Your plan or service order defines the recurring work. Paid ads, photography shoots, and video production are scoped separately.
See plansA few practical details
The agreed content plan, captions, channel versions, and supported post visuals. Posts use your business facts, services, available photos, news, and approved customer material. The number of posts, channels, formats, and production work are defined in your plan or service order.
The regular text-and-image workflow supports connected Instagram, Facebook Pages, LinkedIn, X, Threads, and Bluesky accounts. Google Business Profile updates have a separate supported workflow. Account eligibility, media, and format requirements still apply. We confirm additional channels and formats during setup.
Aaptly-prepared social drafts in this workflow wait for your approval. You can approve, request a change, or skip a post. An unapproved draft does not quietly become a published post.
Eligible scheduled posts can be stopped or sent back for a change while there is time before publishing. The current cutoff is five minutes before the scheduled time. A changed Aaptly draft returns for your approval. If the channel cannot stop the post, Aaptly shows that outcome instead of claiming it was cancelled.
Aaptly writes the captions. Your own photos and business updates help make the posts specific, and you can send them through the Social Media page. We also work with suitable material already available from your business. We agree any photography session, design work, or other production needs in advance.
The examples here show text-and-image posts. Video needs suitable footage, production, account support, and format checks. Reels, TikTok, YouTube, and other video work must be confirmed in the scope; connecting an account does not automatically include video creation or every publishing format.
Available channel data can include reach, impressions, likes, comments, shares, saves, clicks, and video views. Results are shown with their source and last update. Not every channel supplies every metric, recent figures can change, and reach across posts or channels is not a count of unique people for the whole business.
Paid campaigns sit under Advertising, with separately agreed fees and spend. Supported social messages can connect to Aaptly’s inbox, but inbox coverage and responsibility for replies are confirmed separately. A publishing plan alone does not mean every message or comment is being answered.
Plan and manage paid campaigns with an agreed budget and conversion tracking.
Reputation managementAsk for reviews, prepare replies, and keep up with customer feedback.
See the work before you decide
We’ll walk through the content, approvals, channels, and costs for your business.
Book a social media walkthrough
What Aaptly takes care of
The work behind
the finished post.
A caption and an image are only part of it. Planning, revisions, account setup, scheduling, and delivery checks keep the work moving from an idea to something customers can see.
A plan for what to post
We work from your services, the questions customers ask, the work you can show, and the news you want to share. The plan sets the topic mix, channels, tone, and posting schedule for your business.
Service spotlights, helpful answers, team introductions, business updates, and approved customer stories.
Captions with real details
Aaptly prepares the wording from your business information and source material. A post should explain something specific: what a visit involves, how a service works, or what customers should know before contacting you.
Offers, dates, qualifications, and customer quotes need a source. We don’t make them up to fill a calendar.
Photos and post artwork
Use photos you send, available business and portfolio images, and suitable Google profile photos. We select visuals, prepare supported post artwork, and match the crop and layout to the post.
You can send photos, news, or an offer through Aaptly. Original shoots and video production are agreed separately.
A version for each channel
Adapt the caption, length, hashtags, and visual presentation for the connected channel. Preview the post before approval so the text and image make sense together.
A Facebook Page post, an Instagram feed post, and a short text update do not all need the same presentation.
A clear approval and revision step
See the proposed post, its planned time, and what it is based on. Approve it, ask for a different image or wording, or skip it. A revised draft comes back for your approval.
Eligible scheduled posts can also be stopped or sent back for a change before the publishing cutoff.
Scheduling, delivery, and follow-through
Approved posts go into the agreed schedule. Aaptly checks each channel’s delivery result and handles publishing issues. You can see which posts are scheduled, which are live, and whether anything still needs attention.
A submission is not a published post. The channel has to confirm delivery; an expired connection may need your authorization to reconnect.