AI SEO for home services

Aaptly helps you move up Google.
Then turns searches into jobs.

Aaptly runs Google Business Profile, Maps rankings, reviews, listings, service-area pages, GBP posts, social content, lead capture, and source tracking for home service businesses.

Google Maps and local SEOConfigured for home service businesses, not generic scheduling.
Reviews, listings, posts, service pagesConfigured for home service businesses, not generic scheduling.
Calls, forms, and source trackingConfigured for home service businesses, not generic scheduling.
Local SEO & Google Business ProfileReviews & reputationCapture + attribution connected
Local demand mapHome Service Business search to qualified lead
Signals live
Incoming callNew client · home service business
Hi, I wanted to ask about ac repair this week.
I can help with that. What goal are you trying to solve, and should the team follow up by text or call?
Text is best. I found you on Google Maps.
01 · Demand signalAC repair searches spike in your service area

Aaptly keeps the home service business's Google profile, rankings, reviews, and content tied to this demand.

02 · Proof shippedEmergency service call page, post, or reply refreshed

Local content, review proof, and GBP activity move before the prospect chooses a competitor.

03 · Lead capturedCalls, forms, chats, and DMs keep their source context

Response and qualification support the visibility engine instead of becoming the whole story.

04 · Source measuredJob type, town, source, and follow-up context saved

The customer thread, lead quality, and follow-up path stay connected to the original local demand.

Google Maps and local SEOReviews, listings, posts, service pagesCalls, forms, and source tracking
Why home service businesses buy Aaptly

Three growth jobs Aaptly runs for every home service business.

Aaptly gets your home service business chosen in local search, keeps Google and review proof fresh, and connects the demand that follows to lead capture, source context, reviews, and attribution.

Show up when the job is urgent

Aaptly finds the profile, review, listing, and service-area gaps that keep HVAC, plumbing, roofing, electrical, pest, and cleaning businesses below competitors.

Google Maps ranking and local SEO work

Look like the business to trust

Fresh reviews, better replies, clean listings, stronger photos, and useful service pages make the choice easier before the customer calls.

Reviews, reputation, listings, local content

Keep publishing without extra work

Aaptly turns services, reviews, questions, and seasonal demand into GBP posts, page ideas, and social drafts.

GBP posts, social content, service pages

Know which searches become leads

Calls, forms, chats, and follow-up stay tied to the keyword, campaign, town, and job type that created the opportunity.

Lead capture and source attribution
02 · Capture demand

When local visibility creates intent, keep the thread warm.

Response is one part of the growth loop. Once someone finds your home service business through Search, Maps, reviews, or local content, Aaptly keeps calls, forms, chats, texts, source, and next action in one place.

Demand capture · source-aware response

Keep Search and Maps leads from leaking into scattered tools.

Aaptly captures the lead path after discovery: call, SMS, form, chat, source, service intent, and conversation history. AI can help with the simple parts, but the value is keeping local demand connected.

  • Source stays attached from Google, website, form, chat, or SMS into the customer record.
  • Missed-call text-back keeps high-intent local searchers warm without making phone automation the headline.
  • AI drafts, you approve using your policies, services, and prior context.
  • Escalates when needed with the full thread, source, and next action attached.
Set up demand capture
Lead path · AC Repair
GBP+18
MapsTop 3
IG+9
Site+14
AdsLive
SMS+6
Ref+4
Qualified
Needs reply
High intent
Review-ready
Source tagged
Map lead
Nurture
Follow-up
03 · Qualify demand

Lead quality and attribution stay tied to the source.

Once local demand is ready to act, forms, inbox threads, source tags, sensitive intake context, and customer records should all know where the lead came from and what the customer is trying to do.

Lead quality · source attribution · records · secure prep

Turn intent into a qualified opportunity.

Service intent, source, urgency, form context, team notes, and follow-up status stay connected to the original search, form, chat, social, or review path that created the lead.

  • Qualification rules separate high-fit leads from casual research.
  • Source-aware forms capture goals, files, timing, and preferred follow-up.
  • Vertical-specific depth — sensitive context, consent, history, and notes where the business needs them.
  • Attribution stays readable so owners can see which keywords, reviews, posts, and channels create qualified demand.
See lead qualification
Qualified leads today
18
LIVE
Alex Rivera
Google Maps · AC Repair
QualifiedNew
Maya Kim
Instagram · Plumbing Repair
Review-readyNew
Daniel Park
Website form · Electrical Repair
Needs follow-upNew
Maya Kim
Review-ready · Plumbing Repair
PROOFFresh
Why this matters for your home service business
One search path. One customer file. One loop.

Most home service businesses split Google visibility, reviews, content, social drafts, inbox, lead capture, and attribution across separate tools. With Aaptly, the AI-run visibility work that creates demand and the workflows that qualify demand read from the same growth record.

One inbox · every channel · every customer

Stop losing context after the first click or call.

Voice transcripts, texts, emails, form replies, chat, and missed-call follow-up live in one thread per customer, attached to source, service intent, lead quality, and intake where relevant. Whoever picks up next sees what already happened.

  • Texts + voice transcripts + email in one thread per customer across every channel.
  • Source, service intent, qualification, and intake attached automatically.
  • Shared with your whole team — any technician can reply, with notes and assignments so nothing drops between shifts.
See the inbox
Alex RiveraSMS
Running 5 min late, sorry!
Maya KimChat
Can I reschedule?
Daniel ParkEmail
Intake form attached
Priya S.SMS
Thanks — see you Fri!
AR
Alex Rivera
AC Repair · Google Maps · Qualified
Can someone text me more details?
Yes — I sent the summary to the team with your source attached.
Perfect, thanks.
04 · Build trust and repeat demand

Reviews and loyalty signals should not be side work

Review requests, private feedback loops, loyal-customer signals, repeat-demand segments, and plain-English attribution show which channels are creating customers worth keeping.

Reviews · loyalty signals · source quality

Turn customer trust into stronger local proof.

Find review-ready customers, spot repeat-demand patterns, capture referral and loyalty signals, and see which channels create the highest-quality customers.

  • Loyal customer segments identify repeat, referral-ready, and review-ready customers.
  • Repeat-demand nudges use service context and customer history without becoming generic blasts.
  • Owner dashboard shows review velocity, source quality, lead fit, and the channel breakdown that finally answers “is Instagram worth it?”
Lead quality · last 30 days
312Live
Google leads147
High fit68%
Top sourceMaps
How Aaptly compares

Point solutions break the local growth loop.

Scheduling tools start after demand already exists. Phone agents stop at response. Marketing tools each own one channel. Aaptly connects Google visibility, reviews, content, social, missed-lead recovery, lead quality, and attribution in one growth record.

vs. scheduling platforms (Boulevard, Vagaro, Mindbody)

What it solves

Useful once someone already intends to act. Google visibility, competitor movement, GBP posts, social proof, and content gaps usually live somewhere else.

What Aaptly adds

Starts where demand begins and runs the work: local SEO, Google visibility, Search Console, competitors, citations, reviews, posts, social drafts, lead capture, and attribution.

vs. AI phone agents (Bland, Retell, Vapi, Numa)

What it solves

Useful for answering calls, but they usually do not help you win the Search or Maps click that created the opportunity.

What Aaptly adds

Missed-lead recovery is a supporting capture layer inside the same AI-run local SEO system as your Google visibility, reviews, content, social drafts, lead quality, and attribution.

vs. marketing tools (Podium, Birdeye, Mailchimp)

What it solves

Each one owns a single channel — reviews, texting, email, GBP posts, or citations — bolted onto the rest of the stack.

What Aaptly adds

Aaptly runs local SEO, GBP posts, citations, reviews, social/content drafts, lead capture, customer intelligence, and attribution from the same growth record.

Pricing

Invest in your home service business

Start with the local growth audit, then turn on the AI-run work that should go live first.

Essentials

Let Aaptly run your local SEO

$99/mo
Book a growth audit
  • Post to your Google Business Profile from Aaptly
  • Reply to Google reviews with Aaptly-prepared drafts
  • Citation sync across Apple, Bing, and Yelp
  • Weekly rank tracking + SEO health alerts
  • Full Local Growth Audit with monthly refresh
  • Aaptly-prepared local content and page opportunities
  • Email support
Most popular

Pro

Let Aaptly turn visibility into qualified leads

$199/mo
Book a growth audit
  • Everything in Essentials
  • Content and social calendar for Aaptly-prepared local posts
  • Local landing pages and lead capture forms
  • Unified lead inbox for SMS, web chat, Instagram, Messenger, WhatsApp
  • Missed-lead recovery for calls and after-hours demand
  • Lead qualification and follow-up automation
  • Priority support

Growth

Let Aaptly scale local SEO across markets

$349/mo
Book a growth audit
  • Everything in Pro
  • Advanced review request and reply workflows
  • Customer intelligence and repeat-demand segments
  • Multi-location local SEO dashboards
  • Channel attribution + lead quality reporting
  • Webhooks + CSV exports
  • Priority onboarding
Works with what you already use

Bring your number, your domain, your Google calendar.

Search Console
Google reviews
SMS
Email
Custom domain
Lead privacy
FAQ

Everything you’re wondering

How long does it take to set up my home service business?
Most home service businesses can run the audit and connect Google the same day. Aaptly pre-loads the jobs, profile fields, review workflows, and local content drafts that fit your industry — you only tweak what needs judgment.
Do I need a credit card to start?
You can start setup before committing. Paid local SEO, reputation, content, lead generation, and attribution features require the right plan before they are live for the team.
Can Aaptly work with my current tools?
Yes. Aaptly can sit beside your existing website, domain, inbox, Google profile, and lead sources while it becomes the engine running your local growth signals.
Can I bring my own domain?
Yes. Use ours to start (yourbusiness.aaptly.com) and point your own domain anytime from Settings.
Can qualification forms handle sensitive jobs?
We support secure intake-style forms, consent waivers with e-signature, and encrypted history storage where your vertical needs deeper context before follow-up.
Can I manage multiple technicians?
Yes. Each technician can carry specialties, service context, lead assignments, review proof, and local content signals so Aaptly routes demand with useful context.
Can I switch plans or cancel anytime?
Yes. No contracts, no setup fees. Downgrade, upgrade, or cancel from your dashboard — your data stays with you.
Local SEO near you

HVAC local SEO, city by city.

See the Google visibility, competitor, review, and lead-generation playbook for HVAC companies in your market.

Playbooks for HVAC companies

Give your home service business a local growth system that compounds.

Bring your Google profile, reviews, services, hours, listings, social channels, and current lead flow. We will show what is hurting visibility, what should ship next, and which sources are creating qualified demand.

Start free trial