Physical therapy SEO guide
Patients searching for physical therapy — post-surgery, sports injury, or chronic pain — start on Google and compare practices by rating, reviews, and specialties. The map pack decides who gets the call.
What moves the needle
PT searches are often specific — knee rehab, shoulder, post-op, sports. Service listings that match those terms let Google rank you for the exact searches your ideal patients run.
Recent reviews describing recovery and care reassure new patients and feed your prominence ranking. A consistent review habit keeps both fresh.
Specialties, conditions treated, insurance, and consistent NAP across Healthgrades and Yelp build the authority that underpins map-pack rank.
Where to start
Physical therapy local SEO — rank for PT, sports rehab, and post-surgery searches, build patient reviews, and make your Google presence work as hard as your practice does.
See your ranking gapsRank for PT, sports rehab, post-surgical therapy, and specialty searches (knee, shoulder, back) in {city}.
Build review velocity so patients see up-to-date outcomes and experiences.
Keep your Google profile complete with specialties, conditions treated, and photos.
Fix citation consistency across Healthgrades, Yelp, and insurance directories.
By city
Local SEO is a local fight. See the specific ranking landscape, competitors, and opportunities for physical therapists in your city.
Go deeper
FAQ
Complete your profile with specialties and conditions, build review velocity, reply to reviews, and fix citations across health directories and Apple. The free audit shows the gaps.
No — it's repeatable work software handles. Aaptly runs it for a flat subscription, and the audit is free.
Profile/citation fixes can surface in weeks; competitive specialty terms compound over months.
Run the free Local Growth Audit for your map-pack rank, Google profile gaps, reviews, and competitors — then act on it with Aaptly.