How roofers rank on Google in Boston
We searched Google for “roofing company” and “roof repair” from 49 spots across Boston, the way a homeowner does on a phone. Here is who shows up first in each part of the city, and what they have that other roofers don’t.
- 1CAN Roof Construction5.0(130)Roofing contractor · Bay Village
- 2Northeast Industrial Roof4.9(127)Roofing contractor · Medford
- 3Roof Hub4.8(108)Roofing contractor · South Boston
- searches for a roofer in Boston in a typical month
- 1,890
- spots where Northeast Industrial Roof is #1 for “roofing company”
- 8 of 49
- reviews on the typical roofing listing. The regular top 3 have 127 to 742
- 4
- spots where a paid listing sat above the free ones
- 24 of 49
Who is #1 where the homeowner is searching
Google ranks roofers differently on every street. Switch searches, or follow one roofer to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The roofers Google shows most in Boston
Ranked by how many of the 49 spots put them in the top 3 for “roofing company”. New reviews come from each one's latest 100 reviews.
- 1Northeast Industrial RoofMedford · #1 at 8 spotsTop 3 at17 of 49 spotsReviews127 · 4.9 ★New, 90 days3 · 0% repliedPhotos304From downtown6 km
- 2CAN Roof ConstructionBay Village · #1 at 3 spotsTop 3 at11 of 49 spotsReviews130 · 5.0 ★New, 90 days6 · 50% repliedPhotos1,593From downtown1.5 km
- 3FRS RoofingWest MedfordTop 3 at11 of 49 spotsReviews742 · 4.9 ★New, 90 days50 · 78% repliedPhotos292From downtown8.8 km
- 4Roof HubSouth Boston · #1 at 3 spotsTop 3 at9 of 49 spotsReviews108 · 4.8 ★New, 90 days2 · 100% repliedPhotos44From downtown3.2 km
- 5De La Rosa RoofingLynn · #1 at 5 spotsTop 3 at7 of 49 spotsReviews150 · 4.9 ★New, 90 days8 · 100% repliedPhotos923From downtown15.4 km
- 6RB Farina Roofing CoArlington Heights · #1 at 5 spotsTop 3 at7 of 49 spotsReviews636 · 4.8 ★New, 90 days58 · 83% repliedPhotos183From downtown12.5 km
- 7Associate Roofing, Inc.Braintree · #1 at 4 spotsTop 3 at7 of 49 spotsReviews190 · 4.9 ★New, 90 days14 · 100% repliedPhotos143From downtown16.1 km
- 8Certified Roofing SystemsThompsonville · #1 at 4 spotsTop 3 at6 of 49 spotsReviews124 · 4.9 ★New, 90 days1 · 100% repliedPhotos25From downtown11.3 km
What the Boston leaders have in common
Measured on the 8 roofers that make the top 3 most often.
Every roofer in the top 3 at 10 or more spots has at least 127 Google reviews. Half of the 257 roofing listings within 12 km of downtown have 4 or fewer reviews, and only 3 have 200 or more.
The leaders keep collecting reviews. In the last 90 days RB Farina Roofing Co added 58, FRS Roofing added 50 and Associate Roofing, Inc. added 14.
6 of the 8 leaders with recent reviews replied to at least three out of four of them.
The roofers that make the top 3 most often have 304, 1,593 and 292 photos on their Google profiles. The typical roofing listing in Boston has 7 photos.
All 8 leaders use "Roofing contractor" as their main Google category.
Google favors the roofer closest to the person searching, so #1 changes across Boston. Northeast Industrial Roof is #1 at 8 spots, from an office 6 km from downtown. De La Rosa Roofing is #1 at 5 spots, from an office 15.4 km from downtown. RB Farina Roofing Co is #1 at 5 spots, from an office 12.5 km from downtown.
Where Boston’s 257 roofing listings stand on reviews
Google profiles with a roofing category within 12 km of downtown. The highlighted ranges are where the roofers that make the top 3 most often sit.
257 Google listings in total. Share of listings in each review range.
What homeowners in Boston search, and what an ad click costs
Google's figures for Boston. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in July 2026 at 2,570; lowest in December 2025 at 960.
What else homeowners see on Google
A paid listing sat at the top of Google’s list at 24 of 49 spots for “roofing company”. My Ad Center paid for the first place at 44.
- 1reddit.combest #2
- 2yelp.combest #2
- 3bostonroofing.combest #1
- 4olynroofing.combest #1
- 5duffyroofing.combest #3
- 6local.yahoo.combest #7
Across “roofing company boston”, “roof repair boston” and “roofers near me”.
- What is the average cost of replacing a roof in Massachusetts?
- Is $30,000 too much for a roof?
- Should a 20 year old roof replace?
- How to spot a bad roofing company?
- What is the 25% rule for roofing?
- How much does it cost to replace a roof in Boston?
Google did not show an AI Overview on these searches when we checked.
What Aaptly does for a roofing company in Boston
Our SEO expert, a former Google engineer, does this work for you. You keep answering homeowners; we handle everything on Google and your website.
We set the right main category and list everything you offer: roof repair, roof replacement, storm and hail damage, inspections and gutters, with your service areas and hours.
We send every homeowner a review link after each job and reply to every review. We track your new reviews against the Boston leaders every month.
We add your job photos to your Google profile every week, so it looks as active as the roofers above you.
We write a page on your website for each search on this page, and pages that answer the questions homeowners in Boston ask Google.
We make your name, address and phone number match on Yelp, Angi, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a roofing company in Boston
Who is the top roofer on Google in Boston?
It depends on where the homeowner is searching. On September 29, 2026, Northeast Industrial Roof was #1 for "roofing company" at 8 of our 49 spots across Boston. For "roof repair", Northeast Industrial Roof was #1 at the most spots (6).
How many Google reviews does a roofer need to rank in Boston?
There is no fixed number. The roofers in the top 3 at 10 or more of our spots had 127 to 742 reviews, and most leaders kept adding new ones. Half of the 257 roofing listings within 12 km of downtown Boston have 4 or fewer reviews.
How much does a Google ad click cost for roofers in Boston?
Google estimates advertisers pay $8.52 to $18.34 for a top-of-page click on "roofing contractors" in Boston. The most expensive search we checked was "roofing company boston", at up to $100.00 a click.
Can a roofer outside downtown Boston rank in the city?
Yes, near its own office. De La Rosa Roofing, about 15.4 km from downtown, was #1 at 5 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a roofer shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Boston on September 29, 2026 and read the Google profiles and reviews of the roofers that came up. Search counts and ad prices are Google Ads figures for Boston. Google results change from day to day, so a new check can differ by a few places.