How law firms rank on Google in Boston
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Boston, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Law Office of Matthew W Peterson5.0(194)Criminal justice attorney · Government Center
- 2Altman Nussbaum Shunnarah Trial Attorneys4.9(1,000)
- 3Law Offices of Stephen Neyman Criminal Lawyers5.0(117)
- searches for a lawyer in Boston in a typical month
- 6,660
- spots where Brooks Law Firm is #1 for “lawyer”
- 10 of 49
- reviews on the typical law firm listing. The regular top 3 have 194 to 1,200
- under 10
- spots where a paid listing sat above the free ones
- 19 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Boston
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Brooks Law FirmMedford · #1 at 10 spotsTop 3 at19 of 49 spotsReviews1,200 · 4.9 ★New, 90 days38 · 79% repliedPhotos53From downtown7.7 km
- 2Law Office of Matthew W PetersonGovernment Center · #1 at 4 spotsTop 3 at13 of 49 spotsReviews194 · 5.0 ★New, 90 days6 · 0% repliedPhotos42From downtown0.1 km
- 3Colucci, Colucci & Marcus, P.C.Milton · #1 at 8 spotsTop 3 at8 of 49 spotsReviews316 · 4.9 ★New, 90 days26 · 4% repliedPhotos35From downtown11.1 km
- 4DiBella Law Injury and Accident LawyersRoxbury · #1 at 2 spotsTop 3 at8 of 49 spotsReviews507 · 5.0 ★New, 90 days100+ · 96% repliedPhotos52From downtown3.1 km
- 5Spada Law Group, LLCChelsea · #1 at 5 spotsTop 3 at6 of 49 spotsReviews506 · 4.9 ★New, 90 days53 · 100% repliedPhotos133From downtown4.2 km
- 6The Law Office of Attorney Donnalee LeonardoLynn · #1 at 4 spotsTop 3 at6 of 49 spotsReviews83 · 5.0 ★New, 90 days2 · 100% repliedPhotos5From downtown14.4 km
- 7The Law Offices of Michael F. MahoneyLynn · #1 at 2 spotsTop 3 at5 of 49 spotsReviews60 · 5.0 ★New, 90 days0Photos36From downtown14.5 km
- 8Long Hagan Huff-HarrisRoslindale · #1 at 2 spotsTop 3 at4 of 49 spotsReviews157 · 4.9 ★New, 90 days3 · 100% repliedPhotos13From downtown10.1 km
What the Boston leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 194 Google reviews. Half of the 1,947 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 30 have 200 or more.
The leaders keep collecting reviews. In the last 90 days DiBella Law Injury and Accident Lawyers added 100+, Spada Law Group, LLC added 53 and Brooks Law Firm added 38.
5 of the 7 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 53 and 42 photos on their Google profiles. The typical law firm listing in Boston has 1 photo.
The leaders use different main Google categories, such as "Personal injury attorney", "Law firm" and "Immigration attorney".
Google favors the law firm closest to the person searching, so #1 changes across Boston. Brooks Law Firm is #1 at 10 spots, from an office 7.7 km from downtown. Colucci, Colucci & Marcus, P.C. is #1 at 8 spots, from an office 11.1 km from downtown. Spada Law Group, LLC is #1 at 5 spots, from an office 4.2 km from downtown.
Where Boston’s 1,947 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,947 Google listings in total. Share of listings in each review range.
What clients in Boston search, and what an ad click costs
Google's figures for Boston. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 12,900; lowest in November 2025 at 3,930.
What else clients see on Google
A paid listing sat at the top of Google’s list at 19 of 49 spots for “lawyer”. My Ad Center paid for the first place at 51.
- 1bestlawyers.combest #4
- 2sweeneymerrigan.combest #4
- 3lubinandmeyer.combest #5
- 4piercemandell.combest #1
- 5jeffreysglassman.combest #1
- 6yelp.combest #1
Across “lawyer boston”, “personal injury lawyer boston” and “lawyer near me”.
- How much does a lawyer cost in Boston?
- How to find a good lawyer in Boston?
- Who is the best lawyer in Boston Legal?
- What is the cheapest way to get a lawyer?
- When should you get a personal injury lawyer?
- What is the typical settlement for a car accident in Massachusetts?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in Boston
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Boston leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Boston ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Boston
Who is the top law firm on Google in Boston?
It depends on where the client is searching. On September 29, 2026, Brooks Law Firm was #1 for "lawyer" at 10 of our 49 spots across Boston. For "personal injury lawyer", Michael Kelly Injury Lawyers was #1 at the most spots (13).
How many Google reviews does a law firm need to rank in Boston?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 194 to 1,200 reviews, and most leaders kept adding new ones. Half of the 1,947 law firm listings within 12 km of downtown Boston have fewer than 10 reviews.
How much does a Google ad click cost for law firms in Boston?
Google estimates advertisers pay $6.38 to $35.46 for a top-of-page click on "lawyer" in Boston. The most expensive search we checked was "personal injury lawyer boston", at up to $237.84 a click.
Can a law firm outside downtown Boston rank in the city?
Yes, near its own office. Colucci, Colucci & Marcus, P.C., about 11.1 km from downtown, was #1 at 8 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Boston on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Boston. Google results change from day to day, so a new check can differ by a few places.