How law firms rank on Google in Minneapolis
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Minneapolis, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Shek Law LLC5.0(218)Criminal justice attorney · Central Minneapolis
- 2Wanta Thome4.7(353)
- 3Martine Law, PLLC4.4(247)
- searches for a lawyer in Minneapolis in a typical month
- 8,115
- spots where Fields Law Firm is #1 for “lawyer”
- 5 of 49
- reviews on the typical law firm listing. The regular top 3 have 2,000
- under 10
- spots where a paid listing sat above the free ones
- 29 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Minneapolis
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Fields Law FirmMinnetonka · #1 at 5 spotsTop 3 at10 of 49 spotsReviews2,000 · 4.8 ★New, 90 days19 · 100% repliedPhotos23From downtown11.1 km
- 2Hoglund LawDowntown · #1 at 4 spotsTop 3 at8 of 49 spotsReviews2,000 · 4.7 ★New, 90 days33 · 79% repliedPhotos21From downtown10.6 km
- 3Ramsay Law Firm PLLCRoseville · #1 at 2 spotsTop 3 at8 of 49 spotsReviews68 · 4.5 ★New, 90 days2 · 100% repliedPhotos43From downtown9.4 km
- 4Stone Arch LawSouthwest Minneapolis · #1 at 4 spotsTop 3 at7 of 49 spotsReviews613 · 5.0 ★New, 90 days24 · 92% repliedPhotos64From downtown9.9 km
- 5Schwebel, Goetz & Sieben, P.A.Central Minneapolis · #1 at 3 spotsTop 3 at7 of 49 spotsReviews538 · 5.0 ★New, 90 days14 · 93% repliedPhotos17From downtown0.6 km
- 6BK Law GroupSouth Loop District · #1 at 3 spotsTop 3 at6 of 49 spotsReviews310 · 5.0 ★New, 90 days6 · 100% repliedPhotos19From downtown13.8 km
- 7Walker & Walker Law Offices, PLLCBrooklyn Center · #1 at 3 spotsTop 3 at5 of 49 spotsReviews460 · 5.0 ★New, 90 days42 · 93% repliedPhotos42From downtown10.4 km
- 8Sieben Edmunds Miller PLLCEagan · #1 at 3 spotsTop 3 at5 of 49 spotsReviews291 · 4.9 ★New, 90 days46 · 7% repliedPhotos31From downtown15.3 km
What the Minneapolis leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 2,000 Google reviews. Half of the 1,105 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 20 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Sieben Edmunds Miller PLLC added 46, Walker & Walker Law Offices, PLLC added 42 and Hoglund Law added 33.
7 of the 8 leaders with recent reviews replied to at least three out of four of them.
Fields Law Firm, which makes the top 3 most often, has 23 photos on its Google profile. The typical law firm listing in Minneapolis has 1 photo.
The leaders use different main Google categories, such as "Bankruptcy attorney", "Criminal justice attorney" and "Social security attorney".
Google favors the law firm closest to the person searching, so #1 changes across Minneapolis. Fields Law Firm is #1 at 5 spots, from an office 11.1 km from downtown. Hoglund Law is #1 at 4 spots, from an office 10.6 km from downtown. Stone Arch Law is #1 at 4 spots, from an office 9.9 km from downtown.
Where Minneapolis’s 1,105 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,105 Google listings in total. Share of listings in each review range.
What clients in Minneapolis search, and what an ad click costs
Google's figures for Minneapolis. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 17,130; lowest in December 2025 at 4,990.
What else clients see on Google
A paid listing sat at the top of Google’s list at 29 of 49 spots for “lawyer”. My Ad Center paid for the first place at 91.
- 1reellawyers.combest #1
- 2yelp.combest #1
- 3justia.combest #3
- 4attorneys.superlawyers.combest #1
- 5arnesongeffen.combest #2
- 6demayolaw.combest #2
Across “lawyer minneapolis”, “personal injury lawyer minneapolis” and “lawyer near me”.
- How much does a lawyer cost in MN?
- What's the main difference between a lawyer and an attorney?
- What is the cheapest way to get a lawyer?
- How can I get free legal advice in Minnesota?
- Who is the best personal injury lawyer in Minnesota?
- What is the hardest injury to prove?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in Minneapolis
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Minneapolis leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Minneapolis ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Minneapolis
Who is the top law firm on Google in Minneapolis?
It depends on where the client is searching. On September 29, 2026, Fields Law Firm was #1 for "lawyer" at 5 of our 49 spots across Minneapolis. For "personal injury lawyer", Schwebel, Goetz & Sieben, P.A. was #1 at the most spots (21).
How many Google reviews does a law firm need to rank in Minneapolis?
There is no fixed number. The law firm in the top 3 at 10 or more of our spots had 2,000 reviews, and most leaders kept adding new ones. Half of the 1,105 law firm listings within 12 km of downtown Minneapolis have fewer than 10 reviews.
How much does a Google ad click cost for law firms in Minneapolis?
Google estimates advertisers pay $5.00 to $28.37 for a top-of-page click on "estate planning attorney" in Minneapolis. The most expensive search we checked was "personal injury lawyer", at up to $185.83 a click.
Can a law firm outside downtown Minneapolis rank in the city?
Yes, near its own office. Fields Law Firm, about 11.1 km from downtown, was #1 at 5 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Minneapolis on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Minneapolis. Google results change from day to day, so a new check can differ by a few places.