How law firms rank on Google in Austin
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Austin, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Cofer & Connelly4.9(430)Law firm · West End
- 2Michael & Associates Criminal Defense Attorneys5.0(596)Criminal justice attorney · Seaholm District
- 3The Hull Firm5.0(365)
- searches for a lawyer in Austin in a typical month
- 12,125
- spots where Cofer & Connelly is #1 for “lawyer”
- 10 of 49
- reviews on the typical law firm listing. The regular top 3 have 430 to 1,300
- under 10
- spots where a paid listing sat above the free ones
- 25 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Austin
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Michael & Associates Criminal Defense AttorneysSeaholm District · #1 at 5 spotsTop 3 at19 of 49 spotsReviews596 · 5.0 ★New, 90 days48 · 85% repliedPhotos47From downtown0.2 km
- 2Cofer & ConnellyWest End · #1 at 10 spotsTop 3 at14 of 49 spotsReviews430 · 4.9 ★New, 90 days27 · 7% repliedPhotos24From downtown1.1 km
- 3Lorenz & Lorenz PLLCWestlake Crossroads · #1 at 4 spotsTop 3 at14 of 49 spotsReviews1,300 · 4.8 ★New, 90 days13 · 100% repliedPhotos61From downtown6.7 km
- 4Herrman & Herrman, P.L.L.CMcKinney · #1 at 4 spotsTop 3 at11 of 49 spotsReviews953 · 4.9 ★New, 90 days96 · 72% repliedPhotos139From downtown5.8 km
- 5Ramos James Law, PLLCGreater South River City · #1 at 2 spotsTop 3 at8 of 49 spotsReviews248 · 4.9 ★New, 90 days17 · 100% repliedPhotos61From downtown4.1 km
- 6Thomas J. HenryBarton Hills · #1 at 1 spotTop 3 at6 of 49 spotsReviews3,100 · 4.7 ★New, 90 days13 · 85% repliedPhotos72From downtown6.1 km
- 7Eric M. Willie, P.C. Austin Family & Divorce LawyerOak Hill · #1 at 2 spotsTop 3 at5 of 49 spotsReviews348 · 4.9 ★New, 90 days6 · 100% repliedPhotos18From downtown8.9 km
- 8DJC Law AttorneysBluff Springs · #1 at 1 spotTop 3 at5 of 49 spotsReviews106 · 4.7 ★New, 90 days2 · 100% repliedPhotos15From downtown7.7 km
What the Austin leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 430 Google reviews. Half of the 1,261 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 33 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Herrman & Herrman, P.L.L.C added 96, Michael & Associates Criminal Defense Attorneys added 48 and Cofer & Connelly added 27.
6 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 47, 24, 61 and 139 photos on their Google profiles. The typical law firm listing in Austin has 1 photo.
5 of the 8 leaders use "Personal injury attorney" as their main Google category.
Google favors the law firm closest to the person searching, so #1 changes across Austin. Cofer & Connelly is #1 at 10 spots, from an office 1.1 km from downtown. Michael & Associates Criminal Defense Attorneys is #1 at 5 spots, from an office 0.2 km from downtown. Lorenz & Lorenz PLLC is #1 at 4 spots, from an office 6.7 km from downtown.
Where Austin’s 1,261 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,261 Google listings in total. Share of listings in each review range.
What clients in Austin search, and what an ad click costs
Google's figures for Austin. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 25,860; lowest in December 2025 at 8,400.
What else clients see on Google
A paid listing sat at the top of Google’s list at 25 of 49 spots for “lawyer”. My Ad Center paid for the first place at 28.
- 1attorneys.superlawyers.combest #1
- 2justia.combest #4
- 3shawcowart.combest #7
- 4artiepenningtonlaw.combest #1
- 5texasbar.combest #2
- 6personalinjurylawyersaustintx.combest #2
Across “lawyer austin”, “personal injury lawyer austin” and “lawyer near me”.
- How much does a lawyer cost in Texas?
- Is $400 an hour a lot for a lawyer?
- What is the cheapest way to get a lawyer?
- Where can I get free legal advice in Texas?
- What is the average settlement for a personal injury case in Texas?
- How much does a personal injury lawyer cost in Texas?
Google did not show an AI Overview on these searches when we checked.
What Aaptly does for a law firm in Austin
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Austin leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Austin ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Austin
Who is the top law firm on Google in Austin?
It depends on where the client is searching. On September 29, 2026, Cofer & Connelly was #1 for "lawyer" at 10 of our 49 spots across Austin, and Michael & Associates Criminal Defense Attorneys was in the top 3 at 19. For "personal injury lawyer", Herrman & Herrman, P.L.L.C was #1 at the most spots (19).
How many Google reviews does a law firm need to rank in Austin?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 430 to 1,300 reviews, and most leaders kept adding new ones. Half of the 1,261 law firm listings within 12 km of downtown Austin have fewer than 10 reviews.
How much does a Google ad click cost for law firms in Austin?
Google estimates advertisers pay $8.00 to $19.59 for a top-of-page click on "estate planning attorney" in Austin. The most expensive search we checked was "personal injury lawyer austin", at up to $331.50 a click.
Can a law firm outside downtown Austin rank in the city?
Yes, near its own office. Mike Massey Law PLLC, about 11.9 km from downtown, was #1 at 3 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Austin on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Austin. Google results change from day to day, so a new check can differ by a few places.