How law firms rank on Google in Denver
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Denver, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Bachus & Schanker, Personal Injury Lawyers4.7(2,000)Personal injury attorney · Central Business District
- 2Colorado Legal Defense Group5.0(653)Criminal justice attorney · Central
- 3Krizman Law4.9(200)
- searches for a lawyer in Denver in a typical month
- 11,520
- spots where The Law Office of Jacob E. Martinez is #1 for “lawyer”
- 13 of 49
- reviews on the typical law firm listing. The regular top 3 have 469 to 653
- under 10
- spots where a paid listing sat above the free ones
- 15 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Denver
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1The Law Office of Jacob E. MartinezDenver · #1 at 13 spotsTop 3 at25 of 49 spotsReviews469 · 5.0 ★New, 90 days26 · 88% repliedPhotos26From downtown6 km
- 2Colorado Legal Defense GroupCentral · #1 at 6 spotsTop 3 at20 of 49 spotsReviews653 · 5.0 ★New, 90 days20 · 90% repliedPhotos55From downtown0.9 km
- 3Bachus & Schanker, Personal Injury LawyersCentral Business District · #1 at 1 spotTop 3 at9 of 49 spotsReviews2,000 · 4.7 ★New, 90 days14 · 93% repliedPhotos48From downtown0.9 km
- 4The Frickey Law FirmMolholm/Two Creeks · #1 at 3 spotsTop 3 at7 of 49 spotsReviews361 · 4.8 ★New, 90 days9 · 78% repliedPhotos133From downtown7.7 km
- 5Bowman Law, LLCJefferson Park · #1 at 3 spotsTop 3 at7 of 49 spotsReviews520 · 5.0 ★New, 90 days7 · 86% repliedPhotos26From downtown3.1 km
- 6Sawyer Legal Group, LLCCory - Merrill · #1 at 3 spotsTop 3 at7 of 49 spotsReviews228 · 4.8 ★New, 90 days19 · 100% repliedPhotos32From downtown6.9 km
- 7Gold Law, L.L.C.Union Square · #1 at 2 spotsTop 3 at6 of 49 spotsReviews81 · 4.9 ★New, 90 days5 · 80% repliedPhotos6From downtown13.2 km
- 8Springer & SteinbergVirginia VillageTop 3 at6 of 49 spotsReviews133 · 4.8 ★New, 90 days6 · 50% repliedPhotos64From downtown6.9 km
What the Denver leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 469 Google reviews. Half of the 1,298 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 44 have 200 or more.
The leaders keep collecting reviews. In the last 90 days The Law Office of Jacob E. Martinez added 26, Colorado Legal Defense Group added 20 and Sawyer Legal Group, LLC added 19.
7 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 26 and 55 photos on their Google profiles. The typical law firm listing in Denver has 2 photos.
The leaders use different main Google categories, such as "Criminal justice attorney", "Personal injury attorney" and "Law firm".
Google favors the law firm closest to the person searching, so #1 changes across Denver. The Law Office of Jacob E. Martinez is #1 at 13 spots, from an office 6 km from downtown. Colorado Legal Defense Group is #1 at 6 spots, from an office 0.9 km from downtown. The Frickey Law Firm is #1 at 3 spots, from an office 7.7 km from downtown.
Where Denver’s 1,298 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,298 Google listings in total. Share of listings in each review range.
What clients in Denver search, and what an ad click costs
Google's figures for Denver. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 25,160; lowest in November 2025 at 7,930.
What else clients see on Google
A paid listing sat at the top of Google’s list at 15 of 49 spots for “lawyer”. My Ad Center paid for the first place at 72.
- 1legalmatch.combest #1
- 2attorneys.superlawyers.combest #1
- 3justia.combest #1
- 4avvo.combest #2
- 5jordanlaw.combest #2
- 6robinsonandhenry.combest #2
Across “lawyer denver”, “personal injury lawyer denver” and “lawyer near me”.
- How much does a lawyer cost in Colorado?
- Is it better to get a lawyer or an attorney?
- What is the 80/20 rule for lawyers?
- What is the cheapest way to get a lawyer?
- Who is the best personal injury lawyer in Denver?
- Is it worth suing for personal injury?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in Denver
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Denver leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Denver ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Denver
Who is the top law firm on Google in Denver?
It depends on where the client is searching. On September 29, 2026, The Law Office of Jacob E. Martinez was #1 for "lawyer" at 13 of our 49 spots across Denver. For "personal injury lawyer", Bowman Law, LLC was #1 at the most spots (11).
How many Google reviews does a law firm need to rank in Denver?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 469 to 653 reviews, and most leaders kept adding new ones. Half of the 1,298 law firm listings within 12 km of downtown Denver have fewer than 10 reviews.
How much does a Google ad click cost for law firms in Denver?
Google estimates advertisers pay $15.00 to $39.53 for a top-of-page click on "estate planning attorney" in Denver. The most expensive search we checked was "personal injury lawyer denver", at up to $1000.00 a click.
Can a law firm outside downtown Denver rank in the city?
Yes, near its own office. Gold Law, L.L.C., about 13.2 km from downtown, was #1 at 2 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Denver on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Denver. Google results change from day to day, so a new check can differ by a few places.