How law firms rank on Google in Tampa
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Tampa, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Daniel J. Fernandez, P.A.4.9(572)Criminal justice attorney · Downtown
- 2Catania & Catania Injury Lawyers4.7(1,200)
- 3Culpepper Kurland4.8(383)
- searches for a lawyer in Tampa in a typical month
- 9,280
- spots where RHINO Lawyers is #1 for “lawyer”
- 7 of 49
- reviews on the typical law firm listing. The regular top 3 have 235 to 1,100
- under 10
- spots where a paid listing sat above the free ones
- 21 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Tampa
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1RHINO LawyersChannel District · #1 at 7 spotsTop 3 at14 of 49 spotsReviews1,100 · 4.7 ★New, 90 days39 · 100% repliedPhotos122From downtown1 km
- 2Black Rock LawSouth Tampa · #1 at 4 spotsTop 3 at14 of 49 spotsReviews235 · 4.8 ★New, 90 days7 · 29% repliedPhotos118From downtown2.5 km
- 3Martin J. Hernandez, P.A.South Tampa · #1 at 1 spotTop 3 at11 of 49 spotsReviews851 · 4.9 ★New, 90 days20 · 100% repliedPhotos63From downtown3.4 km
- 4Matthew McDowell, AttorneyTampa · #1 at 3 spotsTop 3 at5 of 49 spotsReviews124 · 4.8 ★New, 90 days10 · 60% repliedPhotos4From downtown12.9 km
- 5Battaglia, Ross, Dicus & McQuaid Riverview OfficeRiverview · #1 at 3 spotsTop 3 at5 of 49 spotsReviews66 · 5.0 ★New, 90 days0Photos62From downtown16.1 km
- 6Lorenzo & LorenzoWellswood · #1 at 3 spotsTop 3 at5 of 49 spotsReviews345 · 4.7 ★New, 90 days13 · 0% repliedPhotos18From downtown5.2 km
- 7The Demosthenous Law Firm, PATemple Terrace · #1 at 2 spotsTop 3 at5 of 49 spotsReviews148 · 5.0 ★New, 90 days2 · 50% repliedPhotos4From downtown11.6 km
- 8The Matassini Law FirmNorthwest Tampa · #1 at 2 spotsTop 3 at5 of 49 spotsReviews432 · 4.9 ★New, 90 days8 · 0% repliedPhotos27From downtown3.2 km
What the Tampa leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 235 Google reviews. Half of the 1,258 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 59 have 200 or more.
The leaders keep collecting reviews. In the last 90 days RHINO Lawyers added 39, Martin J. Hernandez, P.A. added 20 and Lorenzo & Lorenzo added 13.
2 of the 7 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 122, 118 and 63 photos on their Google profiles. The typical law firm listing in Tampa has 2 photos.
The leaders use different main Google categories, such as "Personal injury attorney", "Law firm" and "Attorney".
Google favors the law firm closest to the person searching, so #1 changes across Tampa. RHINO Lawyers is #1 at 7 spots, from an office 1 km from downtown. Black Rock Law is #1 at 4 spots, from an office 2.5 km from downtown. Dan Newlin Injury Attorneys is #1 at 4 spots, from an office 6.8 km from downtown.
Where Tampa’s 1,258 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,258 Google listings in total. Share of listings in each review range.
What clients in Tampa search, and what an ad click costs
Google's figures for Tampa. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 17,680; lowest in November 2025 at 4,230.
What else clients see on Google
A paid listing sat at the top of Google’s list at 21 of 49 spots for “lawyer”. My Ad Center paid for the first place at 70.
- 1attorneys.superlawyers.combest #1
- 2justia.combest #1
- 3farahandfarah.combest #1
- 4lawyers.law.cornell.edubest #2
- 5bdavisassociates.combest #2
- 6tampainjuryaccidentlaw.combest #3
Across “lawyer tampa”, “personal injury lawyer tampa” and “lawyer near me”.
- How much does it cost to hire a lawyer in Florida?
- Is it better to use a lawyer or an attorney?
- Who is the best lawyer in Tampa?
- What is the 80/20 rule for lawyers?
- How much do personal injury lawyers charge in Florida?
- Is it worth suing for personal injury?
Google did not show an AI Overview on these searches when we checked.
What Aaptly does for a law firm in Tampa
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Tampa leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Tampa ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Tampa
Who is the top law firm on Google in Tampa?
It depends on where the client is searching. On September 29, 2026, RHINO Lawyers was #1 for "lawyer" at 7 of our 49 spots across Tampa. For "personal injury lawyer", MattLaw Car Accident and Personal Injury Lawyers was #1 at the most spots (10).
How many Google reviews does a law firm need to rank in Tampa?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 235 to 1,100 reviews, and most leaders kept adding new ones. Half of the 1,258 law firm listings within 12 km of downtown Tampa have fewer than 10 reviews.
How much does a Google ad click cost for law firms in Tampa?
Google estimates advertisers pay $36.45 to $270.05 for a top-of-page click on "personal injury lawyer tampa" in Tampa. The most expensive search we checked was "personal injury lawyer tampa", at up to $270.05 a click.
Can a law firm outside downtown Tampa rank in the city?
Yes, near its own office. Matthew McDowell, Attorney, about 12.9 km from downtown, was #1 at 3 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Tampa on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Tampa. Google results change from day to day, so a new check can differ by a few places.