How law firms rank on Google in San Diego
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across San Diego, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Law Offices of Anna R. Yum4.9(269)Criminal justice attorney · Downtown San Diego
- 2Dod Law, APC5.0(405)
- 3Jones Trial Attorneys4.9(136)
- searches for a lawyer in San Diego in a typical month
- 11,720
- spots where Sevens Legal Criminal Lawyers is #1 for “lawyer”
- 18 of 49
- reviews on the typical law firm listing. The regular top 3 have 81 to 900
- under 10
- spots where a paid listing sat above the free ones
- 16 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in San Diego
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Sevens Legal Criminal LawyersHillcrest · #1 at 18 spotsTop 3 at38 of 49 spotsReviews900 · 4.9 ★New, 90 days19 · 0% repliedPhotos45From downtown2.8 km
- 2Lee Law GroupMission Valley East · #1 at 2 spotsTop 3 at15 of 49 spotsReviews288 · 5.0 ★New, 90 days11 · 91% repliedPhotos12From downtown6.8 km
- 3McKenzie Scott Civil RightsDowntown San Diego · #1 at 1 spotTop 3 at12 of 49 spotsReviews81 · 4.9 ★New, 90 days10 · 100% repliedPhotos50From downtown0.5 km
- 4Arroyo Law CenterChula Vista · #1 at 6 spotsTop 3 at10 of 49 spotsReviews156 · 5.0 ★New, 90 days4 · 100% repliedPhotos68From downtown11.2 km
- 5Superior Law CenterMission Valley East · #1 at 4 spotsTop 3 at9 of 49 spotsReviews457 · 4.9 ★New, 90 days19 · 5% repliedPhotos12From downtown6.3 km
- 6Law Offices of Anna R. YumDowntown San Diego · #1 at 3 spotsTop 3 at6 of 49 spotsReviews269 · 4.9 ★New, 90 days12 · 92% repliedPhotos51From downtown0.4 km
- 7Batta Fulkerson Law GroupMission HillsTop 3 at6 of 49 spotsReviews210 · 4.9 ★New, 90 days11 · 91% repliedPhotos172From downtown3.4 km
- 8Gomez Trial Attorneys, Car Accident & Personal Injury LawyersGaslamp Quarter · #1 at 1 spotTop 3 at5 of 49 spotsReviews1,100 · 4.9 ★New, 90 days65 · 100% repliedPhotos152From downtown0.5 km
What the San Diego leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 81 Google reviews. Half of the 1,467 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 34 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Gomez Trial Attorneys, Car Accident & Personal Injury Lawyers added 65, Sevens Legal Criminal Lawyers added 19 and Superior Law Center added 19.
6 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 45, 12, 50 and 68 photos on their Google profiles. The typical law firm listing in San Diego has 2 photos.
4 of the 8 leaders use "Criminal justice attorney" as their main Google category.
Google favors the law firm closest to the person searching, so #1 changes across San Diego. Sevens Legal Criminal Lawyers is #1 at 18 spots, from an office 2.8 km from downtown. Arroyo Law Center is #1 at 6 spots, from an office 11.2 km from downtown. Superior Law Center is #1 at 4 spots, from an office 6.3 km from downtown.
Where San Diego’s 1,467 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,467 Google listings in total. Share of listings in each review range.
What clients in San Diego search, and what an ad click costs
Google's figures for San Diego. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 26,010; lowest in November 2025 at 6,700.
What else clients see on Google
A paid listing sat at the top of Google’s list at 16 of 49 spots for “lawyer”. My Ad Center paid for the first place at 63.
- 1justia.combest #1
- 2yelp.combest #2
- 3sandiegolawyer.directorybest #3
- 4sdcba.orgbest #1
- 5callahan-law.combest #1
- 6sandiegoaccidentinjurylawyer.combest #2
Across “lawyer san diego”, “personal injury lawyer san diego” and “lawyer near me”.
- How much does a lawyer cost in San Diego?
- Which is better, a lawyer or an attorney?
- How to get a free lawyer in San Diego?
- Who is the best lawyer in San Diego?
- How much does a personal injury lawyer cost in California?
- Is it worth suing for personal injury?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in San Diego
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the San Diego leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in San Diego ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in San Diego
Who is the top law firm on Google in San Diego?
It depends on where the client is searching. On September 29, 2026, Sevens Legal Criminal Lawyers was #1 for "lawyer" at 18 of our 49 spots across San Diego. For "personal injury lawyer", National Injury Help was #1 at the most spots (8).
How many Google reviews does a law firm need to rank in San Diego?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 81 to 900 reviews, and most leaders kept adding new ones. Half of the 1,467 law firm listings within 12 km of downtown San Diego have fewer than 10 reviews.
How much does a Google ad click cost for law firms in San Diego?
Google estimates advertisers pay $3.56 to $9.69 for a top-of-page click on "estate planning attorney" in San Diego. The most expensive search we checked was "dui lawyer", at up to $254.02 a click.
Can a law firm outside downtown San Diego rank in the city?
Yes, near its own office. Arroyo Law Center, about 11.2 km from downtown, was #1 at 6 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across San Diego on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for San Diego. Google results change from day to day, so a new check can differ by a few places.