How law firms rank on Google in Baltimore
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Baltimore, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Murphy, Falcon & Murphy4.3(81)
- 2Hyatt & Goldbloom5.0(1,300)
- 3Silverman Thompson4.8(209)
- searches for a lawyer in Baltimore in a typical month
- 8,960
- spots where Ruben Law Firm is #1 for “lawyer”
- 6 of 49
- reviews on the typical law firm listing. The regular top 3 have 228 to 491
- 2
- spots where a paid listing sat above the free ones
- 21 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Baltimore
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Scheuerman Law, LLCEssex · #1 at 5 spotsTop 3 at14 of 49 spotsReviews390 · 4.9 ★New, 90 days12 · 92% repliedPhotos82From downtown12.7 km
- 2Ruben Law FirmGlen Burnie · #1 at 6 spotsTop 3 at10 of 49 spotsReviews459 · 4.9 ★New, 90 days28 · 86% repliedPhotos18From downtown13.3 km
- 3The Law Offices Of Nicholas A. ParrDowntown · #1 at 3 spotsTop 3 at10 of 49 spotsReviews228 · 5.0 ★New, 90 days6 · 100% repliedPhotos7From downtown0.4 km
- 4Maronick Law LLCGlen BurnieTop 3 at10 of 49 spotsReviews491 · 4.7 ★New, 90 days11 · 100% repliedPhotos27From downtown13.7 km
- 5Pinder Plotkin Legal TeamBaltimore · #1 at 5 spotsTop 3 at9 of 49 spotsReviews655 · 4.9 ★New, 90 days7 · 86% repliedPhotos156From downtown13.2 km
- 6Rice LawBaltimore · #1 at 2 spotsTop 3 at8 of 49 spotsReviews123 · 4.8 ★New, 90 days0Photos751From downtown7.6 km
- 7JC LawBWI Business District · #1 at 5 spotsTop 3 at7 of 49 spotsReviews672 · 4.2 ★New, 90 days25 · 0% repliedPhotos15From downtown10.8 km
- 8Greenberg Law OfficesMidtown · #1 at 2 spotsTop 3 at7 of 49 spotsReviews166 · 4.9 ★New, 90 days3 · 100% repliedPhotos48From downtown1.5 km
What the Baltimore leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 228 Google reviews. Half of the 671 law firm listings within 12 km of downtown have 2 or fewer reviews, and only 17 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Ruben Law Firm added 28, JC Law added 25 and Scheuerman Law, LLC added 12.
6 of the 7 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 82, 18, 7 and 27 photos on their Google profiles. The typical law firm listing in Baltimore has 1 photo.
4 of the 8 leaders use "Personal injury attorney" as their main Google category.
Google favors the law firm closest to the person searching, so #1 changes across Baltimore. Ruben Law Firm is #1 at 6 spots, from an office 13.3 km from downtown. Scheuerman Law, LLC is #1 at 5 spots, from an office 12.7 km from downtown. Pinder Plotkin Legal Team is #1 at 5 spots, from an office 13.2 km from downtown.
Where Baltimore’s 671 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
671 Google listings in total. Share of listings in each review range.
What clients in Baltimore search, and what an ad click costs
Google's figures for Baltimore. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 17,460; lowest in November 2025 at 5,220.
What else clients see on Google
A paid listing sat at the top of Google’s list at 21 of 49 spots for “lawyer”. My Ad Center paid for the first place at 58.
- 1justia.combest #1
- 2attorneys.superlawyers.combest #1
- 3statesidelegal.orgbest #2
- 4theinjurylawyermd.combest #2
- 5bestlawyers.combest #2
- 6baltimoremagazine.combest #3
Across “lawyer baltimore”, “personal injury lawyer baltimore” and “lawyer near me”.
- How much does a lawyer cost in Maryland?
- What is the cheapest way to get a lawyer?
- How can I get free legal advice in Maryland?
- Who are the best lawyers in Baltimore?
- What is the statute of limitations for filing a personal injury lawsuit in Maryland?
- When should I get a personal injury lawyer?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in Baltimore
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Baltimore leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Baltimore ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Baltimore
Who is the top law firm on Google in Baltimore?
It depends on where the client is searching. On September 29, 2026, Ruben Law Firm was #1 for "lawyer" at 6 of our 49 spots across Baltimore, and Scheuerman Law, LLC was in the top 3 at 14. For "personal injury lawyer", Hyatt & Goldbloom was #1 at the most spots (21).
How many Google reviews does a law firm need to rank in Baltimore?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 228 to 491 reviews, and most leaders kept adding new ones. Half of the 671 law firm listings within 12 km of downtown Baltimore have 2 or fewer reviews.
How much does a Google ad click cost for law firms in Baltimore?
Google estimates advertisers pay $2.11 to $13.19 for a top-of-page click on "estate planning attorney" in Baltimore. The most expensive search we checked was "personal injury lawyer baltimore", at up to $365.65 a click.
Can a law firm outside downtown Baltimore rank in the city?
Yes, near its own office. Scheuerman Law, LLC, about 12.7 km from downtown, was #1 at 5 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Baltimore on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Baltimore. Google results change from day to day, so a new check can differ by a few places.