How law firms rank on Google in Phoenix
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Phoenix, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1The Valley Law Group4.9(966)Family Lawyer · Encanto Village
- 2Phillips Law Group - Injury Lawyers4.9(2,500)
- 3Kamper & Estrada, PLLC5.0(200)
- searches for a lawyer in Phoenix in a typical month
- 13,850
- spots where The Law Offices Of Alcock & Associates P.C. is #1 for “lawyer”
- 22 of 49
- reviews on the typical law firm listing. The regular top 3 have 966 to 3,600
- under 50
- spots where a paid listing sat above the free ones
- 25 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Phoenix
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1The Law Offices Of Alcock & Associates P.C.Downtown Phoenix · #1 at 22 spotsTop 3 at30 of 49 spotsReviews3,600 · 4.9 ★New, 90 days68 · 32% repliedPhotos260From downtown0.3 km
- 2The Valley Law GroupEncanto Village · #1 at 4 spotsTop 3 at21 of 49 spotsReviews966 · 4.9 ★New, 90 days50 · 94% repliedPhotos65From downtown4.5 km
- 3Colburn Hintze Maletta, PLLCCamelback East Village · #1 at 9 spotsTop 3 at14 of 49 spotsReviews1,000 · 5.0 ★New, 90 days20 · 0% repliedPhotos21From downtown7.7 km
- 4DM CantorDowntown PhoenixTop 3 at14 of 49 spotsReviews979 · 4.6 ★New, 90 days15 · 0% repliedPhotos24From downtown0.2 km
- 5Matthew Lopez Law, PLLCTempe · #1 at 2 spotsTop 3 at7 of 49 spotsReviews818 · 4.8 ★New, 90 days26 · 92% repliedPhotos80From downtown17.7 km
- 6AJ Law, PLC GlendaleGlendale · #1 at 4 spotsTop 3 at5 of 49 spotsReviews338 · 5.0 ★New, 90 days14 · 100% repliedPhotos64From downtown14.2 km
- 7Suzuki Law OfficesCamelback East VillageTop 3 at5 of 49 spotsReviews705 · 4.9 ★New, 90 days19 · 95% repliedPhotos168From downtown8.7 km
- 8Warnock MacKinlay Law PLLCDowntown Scottsdale · #1 at 1 spotTop 3 at4 of 49 spotsReviews657 · 4.9 ★New, 90 days39 · 100% repliedPhotos37From downtown15 km
What the Phoenix leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 966 Google reviews. Half of the 1,075 law firm listings within 12 km of downtown have fewer than 50 reviews, and only 55 have 200 or more.
The leaders keep collecting reviews. In the last 90 days The Law Offices Of Alcock & Associates P.C. added 68, The Valley Law Group added 50 and Warnock MacKinlay Law PLLC added 39.
5 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 260, 65, 21 and 24 photos on their Google profiles. The typical law firm listing in Phoenix has 2 photos.
The leaders use different main Google categories, such as "Criminal justice attorney", "Family Lawyer" and "Family law attorney".
Google favors the law firm closest to the person searching, so #1 changes across Phoenix. The Law Offices Of Alcock & Associates P.C. is #1 at 22 spots, from an office 0.3 km from downtown. Colburn Hintze Maletta, PLLC is #1 at 9 spots, from an office 7.7 km from downtown. The Valley Law Group is #1 at 4 spots, from an office 4.5 km from downtown.
Where Phoenix’s 1,075 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,075 Google listings in total. Share of listings in each review range.
What clients in Phoenix search, and what an ad click costs
Google's figures for Phoenix. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 31,320; lowest in February 2026 at 8,160.
What else clients see on Google
A paid listing sat at the top of Google’s list at 25 of 49 spots for “lawyer”. My Ad Center paid for the first place at 81.
- 1phillipslaw.combest #1
- 2sargonlawgroup.combest #1
- 3avvo.combest #1
- 4tsklawaz.combest #2
- 5thumbtack.combest #2
- 6attorneys.superlawyers.combest #2
Across “lawyer phoenix”, “personal injury lawyer phoenix” and “lawyer near me”.
- How to get free legal advice in Arizona?
- What is the cheapest way to get a lawyer?
- What is the difference between an attorney and a lawyer?
- How to find a lawyer quickly?
- Who is the best personal injury lawyer in Arizona?
- What is the hardest injury to prove?
Google did not show an AI Overview on these searches when we checked.
What Aaptly does for a law firm in Phoenix
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Phoenix leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Phoenix ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Phoenix
Who is the top law firm on Google in Phoenix?
It depends on where the client is searching. On September 29, 2026, The Law Offices Of Alcock & Associates P.C. was #1 for "lawyer" at 22 of our 49 spots across Phoenix. For "personal injury lawyer", Kelly Law Team Phoenix was #1 at the most spots (11).
How many Google reviews does a law firm need to rank in Phoenix?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 966 to 3,600 reviews, and most leaders kept adding new ones. Half of the 1,075 law firm listings within 12 km of downtown Phoenix have fewer than 50 reviews.
How much does a Google ad click cost for law firms in Phoenix?
Google estimates advertisers pay $4.71 to $20.26 for a top-of-page click on "estate planning attorney" in Phoenix. The most expensive search we checked was "personal injury lawyer phoenix", at up to $476.57 a click.
Can a law firm outside downtown Phoenix rank in the city?
Yes, near its own office. Matthew Lopez Law, PLLC, about 17.7 km from downtown, was #1 at 2 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Phoenix on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Phoenix. Google results change from day to day, so a new check can differ by a few places.