How law firms rank on Google in St. Louis
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across St. Louis, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Hoffman & Gelfman Attorneys, PC5.0(195)
- 2The Hammer Law Firm, LLC4.4(159)
- 3The Law Offices of Brian J. Cooke4.9(84)
- searches for a lawyer in St. Louis in a typical month
- 6,950
- spots where Cofman Townsley Attorneys at Law is #1 for “lawyer”
- 9 of 49
- review on the typical law firm listing. The regular top 3 have 460 to 1,100
- 1
- spots where a paid listing sat above the free ones
- 15 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in St. Louis
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Schultz & Myers Personal Injury Lawyers St. LouisDowntown · #1 at 6 spotsTop 3 at20 of 49 spotsReviews882 · 4.9 ★New, 90 days22 · 100% repliedPhotos75From downtown1 km
- 2Cofman Townsley Attorneys at LawSt. Louis · #1 at 9 spotsTop 3 at18 of 49 spotsReviews1,100 · 4.9 ★New, 90 days86 · 94% repliedPhotos379From downtown12 km
- 3Hipskind & McAninch, LLCBelleville · #1 at 9 spotsTop 3 at13 of 49 spotsReviews502 · 5.0 ★New, 90 days19 · 26% repliedPhotos57From downtown19.4 km
- 4Albers Car Accident and Injury LawyerGranite City · #1 at 9 spotsTop 3 at12 of 49 spotsReviews460 · 5.0 ★New, 90 days8 · 38% repliedPhotos34From downtown13 km
- 5Combs WaterkotteDowntown Clayton · #1 at 1 spotTop 3 at9 of 49 spotsReviews533 · 4.8 ★New, 90 days61 · 5% repliedPhotos135From downtown12.3 km
- 6Law Office of Jason B. GoingBellevilleTop 3 at8 of 49 spotsReviews166 · 4.9 ★New, 90 days16 · 100% repliedPhotos348From downtown19.4 km
- 7The Bruning Law Firm - Personal Injury LawyersDowntown · #1 at 2 spotsTop 3 at6 of 49 spotsReviews1,500 · 4.9 ★New, 90 days58 · 98% repliedPhotos52From downtown1 km
- 8Nelson & Nelson Attorneys At Law, P.C.BellevilleTop 3 at6 of 49 spotsReviews214 · 4.9 ★New, 90 days2 · 0% repliedPhotos68From downtown22.4 km
What the St. Louis leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 460 Google reviews. Half of the 500 law firm listings within 12 km of downtown have 1 or fewer reviews, and only 17 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Cofman Townsley Attorneys at Law added 86, Combs Waterkotte added 61 and The Bruning Law Firm - Personal Injury Lawyers added 58.
4 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 75, 379, 57 and 34 photos on their Google profiles. The typical law firm listing in St. Louis has 1 photo.
7 of the 8 leaders use "Personal injury attorney" as their main Google category.
Google favors the law firm closest to the person searching, so #1 changes across St. Louis. Cofman Townsley Attorneys at Law is #1 at 9 spots, from an office 12 km from downtown. Hipskind & McAninch, LLC is #1 at 9 spots, from an office 19.4 km from downtown. Albers Car Accident and Injury Lawyer is #1 at 9 spots, from an office 13 km from downtown.
Where St. Louis’s 500 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
500 Google listings in total. Share of listings in each review range.
What clients in St. Louis search, and what an ad click costs
Google's figures for St. Louis. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 14,010; lowest in November 2025 at 3,800.
What else clients see on Google
A paid listing sat at the top of Google’s list at 15 of 49 spots for “lawyer”. My Ad Center paid for the first place at 38.
- 1justia.combest #1
- 2bestlawyers.combest #1
- 3attorneys.superlawyers.combest #1
- 4bamsl.orgbest #2
- 5yelp.combest #2
- 6stllawgroup.combest #3
Across “lawyer st. louis”, “personal injury lawyer st. louis” and “lawyer near me”.
- How much does a lawyer cost in Missouri?
- Is it better to have an attorney or a lawyer?
- Who is the best lawyer in St. Louis?
- What is the cheapest way to get a lawyer?
- How much do personal injury lawyers charge in Missouri?
- What is the hardest injury to prove?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in St. Louis
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the St. Louis leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in St. Louis ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in St. Louis
Who is the top law firm on Google in St. Louis?
It depends on where the client is searching. On September 29, 2026, Cofman Townsley Attorneys at Law was #1 for "lawyer" at 9 of our 49 spots across St. Louis, and Schultz & Myers Personal Injury Lawyers St. Louis was in the top 3 at 20. For "personal injury lawyer", Holland Injury Law, LLC was #1 at the most spots (13).
How many Google reviews does a law firm need to rank in St. Louis?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 460 to 1,100 reviews, and most leaders kept adding new ones. Half of the 500 law firm listings within 12 km of downtown St. Louis have 1 or fewer reviews.
How much does a Google ad click cost for law firms in St. Louis?
Google estimates advertisers pay $5.00 to $15.07 for a top-of-page click on "estate planning attorney" in St. Louis. The most expensive search we checked was "personal injury lawyer", at up to $225.00 a click.
Can a law firm outside downtown St. Louis rank in the city?
Yes, near its own office. Cofman Townsley Attorneys at Law, about 12 km from downtown, was #1 at 9 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across St. Louis on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for St. Louis. Google results change from day to day, so a new check can differ by a few places.