How law firms rank on Google in Philadelphia
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Philadelphia, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1The Town Law LLC5.0(464)Criminal justice attorney · Center City
- 2Kenny, Burns & McGill4.8(299)
- 3SKA Law Group, LLC5.0(430)Criminal justice attorney · Rittenhouse Square
- searches for a lawyer in Philadelphia in a typical month
- 15,665
- spots where The Town Law LLC is #1 for “lawyer”
- 11 of 49
- reviews on the typical law firm listing. The regular top 3 have 319 to 464
- under 10
- spots where a paid listing sat above the free ones
- 21 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Philadelphia
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1The Town Law LLCCenter City · #1 at 11 spotsTop 3 at20 of 49 spotsReviews464 · 5.0 ★New, 90 days15 · 100% repliedPhotos26From downtown0.4 km
- 2SKA Law Group, LLCRittenhouse SquareTop 3 at16 of 49 spotsReviews430 · 5.0 ★New, 90 days10 · 60% repliedPhotos12From downtown0.5 km
- 3Law Offices Of Jason Pollack, EsqAudubon · #1 at 8 spotsTop 3 at14 of 49 spotsReviews319 · 5.0 ★New, 90 days13 · 85% repliedPhotos141From downtown10.5 km
- 4The Law Offices of Kenneth S. CooperBala Cynwyd · #1 at 3 spotsTop 3 at6 of 49 spotsReviews288 · 4.9 ★New, 90 days15 · 100% repliedPhotos7From downtown7.7 km
- 5Law Offices of Eric A Shore Accident LawyersCenter CityTop 3 at5 of 49 spotsReviews934 · 4.8 ★New, 90 days87 · 95% repliedPhotos56From downtown0.3 km
- 6The Law Offices of Greg Prosmushkin, P.C.Northeast Philadelphia · #1 at 2 spotsTop 3 at4 of 49 spotsReviews351 · 4.5 ★New, 90 days3 · 67% repliedPhotos52From downtown18.6 km
- 7TopDog Law Personal Injury LawyersEast Germantown · #1 at 2 spotsTop 3 at4 of 49 spotsReviews966 · 4.6 ★New, 90 days100+ · 89% repliedPhotos61From downtown9.3 km
- 8Latoison LawMedia · #1 at 3 spotsTop 3 at3 of 49 spotsReviews375 · 4.9 ★New, 90 days20 · 60% repliedPhotos39From downtown19.7 km
What the Philadelphia leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 319 Google reviews. Half of the 1,825 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 39 have 200 or more.
The leaders keep collecting reviews. In the last 90 days TopDog Law Personal Injury Lawyers added 100+, Law Offices of Eric A Shore Accident Lawyers added 87 and Latoison Law added 20.
5 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 26, 12 and 141 photos on their Google profiles. The typical law firm listing in Philadelphia has 1 photo.
4 of the 8 leaders use "Criminal justice attorney" as their main Google category.
Google favors the law firm closest to the person searching, so #1 changes across Philadelphia. The Town Law LLC is #1 at 11 spots, from an office 0.4 km from downtown. Law Offices Of Jason Pollack, Esq is #1 at 8 spots, from an office 10.5 km from downtown. The Law Offices of Kenneth S. Cooper is #1 at 3 spots, from an office 7.7 km from downtown.
Where Philadelphia’s 1,825 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,825 Google listings in total. Share of listings in each review range.
What clients in Philadelphia search, and what an ad click costs
Google's figures for Philadelphia. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 30,000; lowest in November 2025 at 8,740.
What else clients see on Google
A paid listing sat at the top of Google’s list at 21 of 49 spots for “lawyer”. My Ad Center paid for the first place at 87.
- 1justia.combest #1
- 2attorneys.superlawyers.combest #1
- 3thumbtack.combest #1
- 4philadelphiabar.orgbest #2
- 5reellawyers.combest #2
- 6bestlawyers.combest #2
Across “lawyer philadelphia”, “personal injury lawyer philadelphia” and “lawyer near me”.
- How much does a lawyer cost in Philadelphia?
- Is it better to have an attorney or a lawyer?
- Is $400 an hour a lot for a lawyer?
- How to get a free lawyer in PA?
- How much will I get from a $25,000 settlement?
- When should you get a personal injury lawyer?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in Philadelphia
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Philadelphia leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Philadelphia ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Philadelphia
Who is the top law firm on Google in Philadelphia?
It depends on where the client is searching. On September 29, 2026, The Town Law LLC was #1 for "lawyer" at 11 of our 49 spots across Philadelphia. For "personal injury lawyer", Philadelphia Personal Injury Attorney at Law, Brandon J. Broderick was #1 at the most spots (15).
How many Google reviews does a law firm need to rank in Philadelphia?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 319 to 464 reviews, and most leaders kept adding new ones. Half of the 1,825 law firm listings within 12 km of downtown Philadelphia have fewer than 10 reviews.
How much does a Google ad click cost for law firms in Philadelphia?
Google estimates advertisers pay $3.49 to $23.87 for a top-of-page click on "estate planning attorney" in Philadelphia. The most expensive search we checked was "personal injury lawyer philadelphia", at up to $336.72 a click.
Can a law firm outside downtown Philadelphia rank in the city?
Yes, near its own office. Law Offices Of Jason Pollack, Esq, about 10.5 km from downtown, was #1 at 8 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Philadelphia on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Philadelphia. Google results change from day to day, so a new check can differ by a few places.