How law firms rank on Google in Orlando
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Orlando, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Mandell Law4.8(285)
- 2The Arroyo Law Firm4.9(226)Attorney · Central Business District
- 3The Law Office of Corey I. Cohen & Associates5.0(1,300)Criminal justice attorney · North Quarter
- searches for a lawyer in Orlando in a typical month
- 9,895
- spots where The Law Office of Corey I. Cohen & Associates is #1 for “lawyer”
- 8 of 49
- reviews on the typical law firm listing. The regular top 3 have 570 to 16,900
- under 50
- spots where a paid listing sat above the free ones
- 18 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Orlando
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1The Umansky Law Firm Criminal Defense & Injury AttorneysWadeview Park · #1 at 7 spotsTop 3 at18 of 49 spotsReviews1,400 · 4.8 ★New, 90 days61 · 93% repliedPhotos98From downtown3.5 km
- 2The Law Office of Corey I. Cohen & AssociatesNorth Quarter · #1 at 8 spotsTop 3 at14 of 49 spotsReviews1,300 · 5.0 ★New, 90 days27 · 96% repliedPhotos146From downtown1.9 km
- 3Dan Newlin Injury AttorneysOrlando · #1 at 7 spotsTop 3 at12 of 49 spotsReviews16,900 · 4.9 ★New, 90 days100+ · 0% repliedPhotos416From downtown13.7 km
- 4The Rivas Law Firm, P.A.Orlando · #1 at 5 spotsTop 3 at10 of 49 spotsReviews570 · 4.9 ★New, 90 days28 · 75% repliedPhotos38From downtown7.9 km
- 5Fighter LawWinter Park · #1 at 5 spotsTop 3 at9 of 49 spotsReviews532 · 4.9 ★New, 90 days37 · 68% repliedPhotos85From downtown7 km
- 6Hogan Smith LawAirport North · #1 at 3 spotsTop 3 at8 of 49 spotsReviews5,100 · 4.9 ★New, 90 days100+ · 84% repliedPhotos91From downtown9.4 km
- 7Todd Miner LawBaldwin Park · #1 at 2 spotsTop 3 at8 of 49 spotsReviews1,000 · 4.9 ★New, 90 days24 · 83% repliedPhotos29From downtown5.6 km
- 8NeJame LawCentral Business District · #1 at 1 spotTop 3 at7 of 49 spotsReviews724 · 5.0 ★New, 90 days10 · 50% repliedPhotos19From downtown0.7 km
What the Orlando leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 570 Google reviews. Half of the 1,357 law firm listings within 12 km of downtown have fewer than 50 reviews, and only 80 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Dan Newlin Injury Attorneys added 100+, Hogan Smith Law added 100+ and The Umansky Law Firm Criminal Defense & Injury Attorneys added 61.
5 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 98, 146, 416 and 38 photos on their Google profiles. The typical law firm listing in Orlando has 2 photos.
4 of the 8 leaders use "Criminal justice attorney" as their main Google category.
Google favors the law firm closest to the person searching, so #1 changes across Orlando. The Law Office of Corey I. Cohen & Associates is #1 at 8 spots, from an office 1.9 km from downtown. The Umansky Law Firm Criminal Defense & Injury Attorneys is #1 at 7 spots, from an office 3.5 km from downtown. Dan Newlin Injury Attorneys is #1 at 7 spots, from an office 13.7 km from downtown.
Where Orlando’s 1,357 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,357 Google listings in total. Share of listings in each review range.
What clients in Orlando search, and what an ad click costs
Google's figures for Orlando. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 20,990; lowest in November 2025 at 5,150.
What else clients see on Google
A paid listing sat at the top of Google’s list at 18 of 49 spots for “lawyer”. My Ad Center paid for the first place at 67.
- 1justia.combest #1
- 2bestlawyers.combest #1
- 3boginmunns.combest #3
- 4hklaw.combest #4
- 5theorlandolawgroup.combest #7
- 6handelonthelaw.combest #1
Across “lawyer orlando”, “personal injury lawyer orlando” and “lawyer near me”.
- How much does it cost to hire a lawyer in Florida?
- Who is the best attorney in Orlando?
- Is $400 an hour a lot for a lawyer?
- Is it better to use a lawyer or an attorney?
- How much do personal injury lawyers charge in Florida?
- Is it worth suing for personal injury?
Google did not show an AI Overview on these searches when we checked.
What Aaptly does for a law firm in Orlando
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Orlando leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Orlando ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Orlando
Who is the top law firm on Google in Orlando?
It depends on where the client is searching. On September 29, 2026, The Law Office of Corey I. Cohen & Associates was #1 for "lawyer" at 8 of our 49 spots across Orlando, and The Umansky Law Firm Criminal Defense & Injury Attorneys was in the top 3 at 18. For "personal injury lawyer", Dan Newlin Injury Attorneys was #1 at the most spots (13).
How many Google reviews does a law firm need to rank in Orlando?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 570 to 16,900 reviews, and most leaders kept adding new ones. Half of the 1,357 law firm listings within 12 km of downtown Orlando have fewer than 50 reviews.
How much does a Google ad click cost for law firms in Orlando?
Google estimates advertisers pay $3.82 to $11.92 for a top-of-page click on "estate planning attorney" in Orlando. The most expensive search we checked was "personal injury lawyer", at up to $339.30 a click.
Can a law firm outside downtown Orlando rank in the city?
Yes, near its own office. Dan Newlin Injury Attorneys, about 13.7 km from downtown, was #1 at 7 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Orlando on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Orlando. Google results change from day to day, so a new check can differ by a few places.