How law firms rank on Google in Dallas
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Dallas, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Cramer Law Firm5.0(833)
- 2Thompson Law4.9(2,000)Personal injury attorney · Oak Lawn
- 3Walters Gilbreath, PLLC4.9(225)
- searches for a lawyer in Dallas in a typical month
- 14,975
- spots where Manuel Diaz Law Firm, PC is #1 for “lawyer”
- 6 of 49
- reviews on the typical law firm listing. The regular top 3 have 94 to 2,600
- under 10
- spots where a paid listing sat above the free ones
- 26 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Dallas
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Thompson LawOak Lawn · #1 at 3 spotsTop 3 at14 of 49 spotsReviews2,000 · 4.9 ★New, 90 days68 · 99% repliedPhotos424From downtown3.9 km
- 2Manuel Diaz Law Firm, PCDallas · #1 at 6 spotsTop 3 at12 of 49 spotsReviews2,600 · 4.6 ★New, 90 days100+ · 100% repliedPhotos105From downtown8.8 km
- 3Tyson Law FirmOak Cliff · #1 at 1 spotTop 3 at11 of 49 spotsReviews242 · 4.8 ★New, 90 days44 · 36% repliedPhotos1,627From downtown6.8 km
- 4Law Office of Andre Anziani, PLLCOak CliffTop 3 at10 of 49 spotsReviews94 · 4.9 ★New, 90 days2 · 0% repliedPhotos4From downtown6.3 km
- 5Mathur Law Offices, P.C.Dallas · #1 at 2 spotsTop 3 at9 of 49 spotsReviews612 · 4.9 ★New, 90 days6 · 83% repliedPhotos18From downtown6.7 km
- 6Bailey & Galyen Attorneys at LawTown East Towers · #1 at 2 spotsTop 3 at8 of 49 spotsReviews225 · 4.8 ★New, 90 days2 · 0% repliedPhotos35From downtown16.1 km
- 7Allbee Law FirmOak Cliff · #1 at 4 spotsTop 3 at7 of 49 spotsReviews243 · 4.9 ★New, 90 days3 · 100% repliedPhotos31From downtown12.3 km
- 8Dunham & JonesNortheast Dallas · #1 at 4 spotsTop 3 at5 of 49 spotsReviews1,000 · 4.8 ★New, 90 days67 · 94% repliedPhotos34From downtown7.4 km
What the Dallas leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 94 Google reviews. Half of the 1,622 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 61 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Manuel Diaz Law Firm, PC added 100+, Thompson Law added 68 and Dunham & Jones added 67.
5 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 424, 105, 1,627 and 4 photos on their Google profiles. The typical law firm listing in Dallas has 1 photo.
5 of the 8 leaders use "Personal injury attorney" as their main Google category.
Google favors the law firm closest to the person searching, so #1 changes across Dallas. Manuel Diaz Law Firm, PC is #1 at 6 spots, from an office 8.8 km from downtown. Allbee Law Firm is #1 at 4 spots, from an office 12.3 km from downtown. Dunham & Jones is #1 at 4 spots, from an office 7.4 km from downtown.
Where Dallas’s 1,622 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,622 Google listings in total. Share of listings in each review range.
What clients in Dallas search, and what an ad click costs
Google's figures for Dallas. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 31,820; lowest in November 2025 at 8,400.
What else clients see on Google
A paid listing sat at the top of Google’s list at 26 of 49 spots for “lawyer”. Hernandez Law Group, P.C. paid for the first place at 22.
- 1dallascounty.orgbest #1
- 2justia.combest #2
- 3dunhamlaw.combest #3
- 4bestlawyers.combest #3
- 5huschblackwell.combest #6
- 6jw.combest #7
Across “lawyer dallas”, “personal injury lawyer dallas” and “lawyer near me”.
- How much does a lawyer cost in Texas?
- Is it better to have an attorney or a lawyer?
- Who is the best lawyer in Dallas?
- Can I get a free lawyer in Texas?
- Who is the best personal injury lawyer in Dallas?
- Is it worth suing for personal injury?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in Dallas
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Dallas leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Dallas ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Dallas
Who is the top law firm on Google in Dallas?
It depends on where the client is searching. On September 24, 2026, Manuel Diaz Law Firm, PC was #1 for "lawyer" at 6 of our 49 spots across Dallas, and Thompson Law was in the top 3 at 14. For "personal injury lawyer", Thompson Law was #1 at the most spots (14).
How many Google reviews does a law firm need to rank in Dallas?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 94 to 2,600 reviews, and most leaders kept adding new ones. Half of the 1,622 law firm listings within 12 km of downtown Dallas have fewer than 10 reviews.
How much does a Google ad click cost for law firms in Dallas?
Google estimates advertisers pay $3.37 to $10.84 for a top-of-page click on "estate planning attorney" in Dallas. The most expensive search we checked was "personal injury lawyer", at up to $468.00 a click.
Can a law firm outside downtown Dallas rank in the city?
Yes, near its own office. Bailey & Galyen Attorneys at Law, about 16.1 km from downtown, was #1 at 2 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Dallas on September 24, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Dallas. Google results change from day to day, so a new check can differ by a few places.