Pricing

One price. One growth system.
No per-booking commissions.

Set up in draft for free. Turn on Essentials to get found, booked, and paid. Add missed-lead recovery on Pro. Add reputation, retention, and multi-location growth on Growth.

Essentials
Run your local SEO

Aaptly runs your local SEO action layer — posts to your Google profile, AI-assisted review replies, citation sync, and weekly rank tracking.

$99/mo · billed monthly
Start free trial
7-day free trial. Card required, cancel any time.
  • Post to your Google Business Profile from Aaptly
  • Reply to Google reviews with AI-assisted drafts
  • Citation sync across Apple, Bing, and Yelp
  • Weekly rank tracking + SEO health alerts
  • Full Local Growth Audit with monthly refresh
  • Booking page on your domain (optional)
  • Email support
Most popular
Pro
Recover every missed lead

Essentials plus an AI receptionist that answers calls, books appointments from live availability, and texts back missed calls 24/7.

$199/mo · billed monthly
Start free trial
7-day free trial. Card required, cancel any time. Most popular for single-location businesses.
  • Everything in Essentials
  • AI receptionist on your business number (voice + SMS, 24/7)
  • Missed-call text-back to recover lost leads
  • Unified inbox for SMS, web chat, Instagram, Messenger, WhatsApp
  • Online booking + deposits via Stripe Connect
  • Automated SMS + email reminders
  • Priority support
Growth
Retention and multi-location

Pro plus the retention engine — memberships, automated rebooking, review request campaigns, and multi-location support.

$349/mo · billed monthly
Start free trial
Annual billing recommended. Volume pricing for 5+ locations.
  • Everything in Pro
  • Memberships, packages, and rebooking workflows
  • Automated review request campaigns
  • Client reactivation + no-show recovery
  • Multi-location and multi-staff scheduling
  • Channel attribution + webhooks + CSV exports
  • Priority onboarding
Free · See your local visibility before you put a card downRun the Local Growth Audit, check your Growth Score, and see how Google ranks you against competitors. The SEO action layer turns on when you start a trial.
Set up in draft
Feature comparison

Everything, side by side.

EssentialsProGrowth
Local SEO & reputation
Local growth audit
SEO health checks
Google Business Profile sync
Review request automationDrafts
GBP Posts + citation workflows
Response & lead recovery
Unified inbox (SMS, web, Instagram, Messenger, WhatsApp)
Lead forms + instant routing
AI receptionist (voice + SMS)
Missed-call text-back
AI-drafted replies (you approve)
Booking & payments
Online booking on your domain
Stripe Connect deposits
Cancellation + no-show policiesManualAuto-enforcedAuto-enforced
Intake & consent forms
Multi-staff schedulingUp to 3Up to 10Unlimited
Multi-location
Retention
24h SMS reminders
24h + 1h SMS reminders
Memberships & packages
Rebooking workflows
Channel attribution dashboard
Platform
Custom domain
Email supportPriorityPriority
Webhooks & CSV exports
API access
FAQ

Questions owners actually ask.

What is included in the local growth engine?

Aaptly covers the local growth loop: local SEO, Google Business Profile, Search Console, competitors, citations, content/social prompts, reviews, response, booking and payments, and retention workflows. The exact automation depth depends on the plan.

How does the AI receptionist actually work?

On Pro and Growth, Aaptly attaches an AI receptionist to your existing phone number or a new number we provision. Inbound calls are answered by a voice agent that checks live availability, collects the deposit via SMS payment link when the service requires it, writes the booking to your calendar, and escalates anything outside policy to a human.

How long does setup take?

Essentials can be live the same day for local SEO basics, Google profile checks, booking, payments, and inbox. Pro and Growth take more care because rankings, reviews, content workflows, and the AI receptionist need your services, hours, staff, payment rules, and escalation policies configured correctly. Most businesses are live within a week.

Can I switch plans or cancel anytime?

Yes. Monthly plans are month-to-month — cancel any time and your account drops to Free (draft mode). Annual plans get the discount in exchange for a 12-month commitment. Your data is exportable as CSV at any time.

Do you take a cut of my bookings?

No. You pay a fixed monthly subscription. Standard Stripe fees (2.9% + 30¢) apply to card payments and go directly to Stripe — Aaptly takes no markup or per-booking commission.

Can I bring my own phone number and domain?

Yes. We forward your existing number into the AI receptionist (or you can use a new number we provision), and you point your own domain at your booking page from Settings.

Is my data safe? Is intake HIPAA-aware?

Data is encrypted at rest and in transit. Our intake and consent flows support HIPAA-aware patterns — e-signed waivers, encrypted medical-history storage, and per-record audit logs — but operating in compliance with HIPAA also requires a signed Business Associate Agreement and the right operational policies on your side. Contact us before going live with covered services.

What happens to my data if I cancel?

You own your data. Export clients, appointments, payments, and messages as CSV at any time. After cancellation we retain your records for 90 days (in case you change your mind), then permanently delete them on request.

Not sure which plan?

Bring your Google profile, reviews, services, hours, payment rules, and lead flow. We’ll show where Aaptly can improve visibility, response, bookings, reputation, and retention — and which tier matches.