Content calendar
Know what’s going out, and when.
Keep Google posts, social drafts, and website content in one calendar. Review what’s ready, request changes, and schedule approved posts.
A closer look
What you get
Ideas for posts
Use customer questions, reviews, services, and seasonal offers to plan content.
A publishing schedule
See upcoming Google posts and social content. External website updates follow your website’s publishing process.
Social drafts
Prepare captions and updates using your business details and approved customer stories.
Website content
Keep page outlines, FAQs, and service updates alongside the posts you’re planning.
Photos and reviews
Work your own photos and relevant customer feedback into the content plan.
Draft approvals
Review, edit, and approve posts before scheduling them.
The work in practice
See the plan before it becomes a post.
The calendar brings topics, drafts, and publishing dates together. It helps you check that the next post is accurate and timely, and that a useful idea doesn’t get lost between a conversation and the finished copy.
A list of content ideas
Services, offers, customer questions, and website topics to turn into useful posts or pages.
Draft and approval status
See what is being prepared, what needs feedback, and what has been approved.
An upcoming schedule
Review planned dates for supported posts and keep external website work visible alongside them.
From setup to day-to-day
Getting started
Choose the topics
Start with your services, business news, and the questions customers ask.
Review the drafts
Check the copy and images, then request changes or approve them.
Set the schedule
Choose publishing dates and see what’s coming up in the calendar.
Working together
Your part in the process.
What we need from you
- The channels and website content you want to plan.
- Upcoming offers, business news, and dates to work around.
- Feedback on drafts and confirmation of business details.
What you’ll be able to review
- Planned topics and publishing dates.
- Captions, images, and page drafts.
- Content waiting for approval or another update.
Before we startA calendar entry does not mean every channel can publish directly. External website updates follow your usual publishing process.
Is this just for Google posts?
It also organizes social drafts, FAQs, and website page ideas. Publishing options depend on the connected channel.
Can Aaptly create the posts for me?
Yes. Aaptly’s Social Media product covers content planning, creation, scheduling, and publishing. We’ll agree what’s included for your business.
Can I approve posts first?
Yes. You can review the drafts and request changes before they are scheduled or published.
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See if Aaptly is right for you.
Tell us about your business. We’ll show you how it works and talk through the costs.